Undergraduate degree programs

Sales and marketing essentials

Sales and marketing essentials

The W. P. Carey certificate in sales and marketing essentials provides non-business ASU undergraduates with specialized knowledge in a variety of important disciplines — including services marketing, business marketing, global marketing, sports business, professional sales, and advertising. While some courses are offered in a traditional classroom setting, the entire certificate is offered online for flexibility and convenience.

Sales and marketing certificate curriculum

The certificate in sales and marketing essentials is an important part of the W. P. Carey Department of Marketing’s Professional Sales Program — which leverages sales curriculum, student engagement, and corporate partnerships to elevate professional sales through industry education. Coursework for this certificate covers the essentials of marketing, selling, business marketing, advertising and marketing communication, services marketing, global marketing, sports business, and more.

In addition to the skills and knowledge you gain through required courses (15 credit hours), being part of the W. P. Carey Professional Sales Program benefits non-business ASU students in a number of ways:

  • Exposure to corporate partners, national recruiters, and world-class faculty
  • Leadership opportunities through Sales Scholars and SPARK (Sales Professionals Attaining Remarkable Knowledge)
  • Access to career development workshops and targeted internship and full-time job opportunities

Career opportunities

The W. P. Carey Department of Marketing is one of the best in the nation, consistently ranked in the top 25 among undergraduate marketing programs by U.S. News & World Report. Recruiters find our students to be energetic, motivated, and prepared to take on the new global business environment.

The certificate in sales and marketing essentials will add depth to your college experience, and lifelong value to your non-business degree. You will graduate with an extended professional network, relevant experience, and the tools to excel in your career of choice.

How to enroll

The W. P. Carey certificate in sales and marketing essentials is available to non-business undergraduate students at Arizona State University. Interested students may review detailed course requirements, and complete an application through Advising SOS.