Undergraduate degree programs

Business degree


Marketing powers innovation, influences strategy, and drives corporate performance. The W. P. Carey business degree in marketing prepares you to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making, and communication. You can even expand your horizons — and your opportunities — with a concentration in professional sales, or digital and integrated marketing communications. When you graduate, you'll be ready to thrive in your career and industry of choice.

Marketing degree courses

As a W. P. Carey marketing student, you'll explore the science of consumer behavior, the role marketing plays in organizational performance, and more through courses like:

  • Advertising Management
  • Applied Marketing Management and Leadership
  • Brand Management
  • Competitive Marketing Strategy
  • Consumer Behavior
  • Digital Marketing in Practice
  • Entrepreneurial Marketing
  • Global Marketing Management
  • International Business
  • Marketing Research
  • Professional Sales and Relationship Management
  • Sales and Sales Management
  • Services Marketing and Strategy
  • Social Media and Content Marketing
  • Sports Business

Customize your experience 

You can study marketing on ASU's Tempe campus or 100% online. No matter where you learn, you'll have opportunities to apply and diversify your marketing skills through undergraduate research, internships, targeted career programs, and 35+ business clubs and organizations — including a student-run advertising agency and professional marketing associations. And there are plenty of other ways to customize your experience at W. P. Carey:

Concentration areas

You can also add depth to your marketing degree with a concentration in professional sales, or digital and integrated marketing communications. Applying core marketing concepts to solve real-world marketing challenges, you’ll unlock business acumen that’d normally take years of experience to acquire.

Prepare for a dynamic career in professional sales. This concentration is an important part of the W. P. Carey Department of Marketing’s Professional Sales Program, which offers you a number of benefits:

  • Exposure to leading businesses in the marketplace in the classroom and through co-curricular initiatives
  • National recruitment for professional sales internships and full-time sales positions
  • Leadership opportunities through Sales Scholars and SPARK (Sales Professionals Attaining Remarkable Knowledge)
  • Career development workshops and initiatives targeted to professional sales interests
  • Opportunities to compete in national and local sales competitions

Be on the cutting edge of marketing by building an in-depth knowledge of advertising management, digital management in practice, social media, content marketing, brand management, and more. Specialized instruction complements the core marketing curriculum to give you a competitive advantage, as well as the skills you need to excel as a marketing generalist or a specialist.

Careers in marketing

The W. P. Carey marketing degree prepares you for diverse and exciting opportunities in a range of organizations and industries, including any of the following careers.   

Career Growth* Median Salary*
Advertising and Promotions Managers   $88,590
Business Teachers, Postsecondary 15.12% $73,660
First-Line Supervisors of Non-Retail Sales Workers 4.82% $70,060
First-Line Supervisors of Retail Workers 5.25% $36,820
Green Marketers   $88,590
Market Research Analysts and Marketing Specialists   $60,300
Marketing Managers 12.48% $119,480
Purchasing Agents, Except Wholesale, Retail, and Farm Products 13.86% $58,760
Sales Agents, Financial Services 9.32% $71,720
Sales Agents, Securities and Commodities 9.32% $71,720
Sales Managers 14.95% $105,260
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 6.57% $54,230
Sales and Related Workers, All Other 7.63% $25,800
Survey Researchers 30.36% $45,050
Travel Agents   $34,600
Wholesale and Retail Buyers, Except Farm Products   $51,470

*Data obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  •   Bright Outlook
  •   Green Occupation

What is a major map? 

A major map outlines a major’s critical requirements, elective and required courses, and optimal course sequencing to help you stay on the right track to graduation.

Application requirements 

All students are required to meet general university and W. P. Carey admission requirements.

First-year student | Transfer | International | Readmission

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