Program Description

Savvy marketing that builds brand and inspires loyalty can mean the difference between the success and failure of a product or service. As a W. P. Carey marketing major, you study with leading experts in the field as you learn the science behind consumer behavior and the critical role that marketing plays in all organizations. You also develop marketing skills that will provide a competitive advantage in your career.

Our nationally-ranked and award-winning faculty members share a passion for teaching and mentoring undergraduate students. They provide many productive ways for you to get involved in the life of our department and work with our business partners. The marketing department is home of the Center for Services Leadership, the premier international center for the study of services marketing, and also offers distinctive coursework in professional sales, relationship management.

Digital and Integrated Marketing Communications Concentration

Designed specifically as an emphasis option within the marketing major, this concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management, and digital marketing. The purpose of this concentration is to equip the marketing student with cutting-edge knowledge in the marketing communications area so that they are well-prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration will enhance the marketing degree by providing specialized expertise to our graduates in an area that is growing in importance in the marketplace.

Career Opportunities

Through the proper selection of coursework and other educational experiences, you prepare for a variety of careers in areas such as professional sales and relationship management; business development; sales management; marketing communications; services marketing; business-to-business marketing; international marketing; market research and information management; customer relationship management; and retail management.

More Information

• View the Department of Marketing
• View the Marketing program requirements
• Call the Undergraduate Programs Office at 480-965-4227