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Offered in partnership with ASU’s Walter Cronkite School of Journalism and Mass Communication, the W. P. Carey business degree in sports and media studies provides a foundation in major aspects of the evolving sports and media industries. You’ll learn how to increase fan loyalty and revenue, build strong critical thinking and communication skills, and become fluent in trends at the intersection of sports, media, and business.
The business degree in sports and media studies prepares you for careers in sports business, sports marketing, and mass communication — among other fast-paced fields — through courses like:
There are many ways to apply and diversify your skills through undergraduate research, internships, targeted career programs, and 45+ business clubs and organizations — including the Sports Business Association, a student-run advertising agency, and a number of other groups that focus on interests related to your degree. Explore additional opportunities to customize your experience at W. P. Carey:
Whether you’re more interested in mass communication or the game behind the game in sports, the business degree in sports and media studies can prepare you for any of the following careers.
*Data obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
|Advertising Sales Agents||7.23%||$46,290|
|Agents and Business Managers of Artists, Performers, and Athletes||22.44%||$63,370|
|Broadcast News Analysts||4.12%||$55,380|
|Computer Systems Analysts||$79,680|
|First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers||14.88%||$42,160|
|First-Line Supervisors of Production and Operating Workers||$54,040|
|Fitness Trainers and Aerobics Instructors||29.41%||$31,720|
|Fitness and Wellness Coordinators||23.88%||$76,860|
|General and Operations Managers||$95,440|
|Information Technology Project Managers||$81,140|
|Market Research Analysts and Marketing Specialists||$60,300|
|Public Address System and Other Announcers||8.21%||$26,230|
|Public Relations Specialists||24.04%||$54,170|
|Radio and Television Announcers||$28,020|
|Reporters and Correspondents||$35,870|
|Search Marketing Strategists||$81,140|
A major map outlines a major’s critical requirements, elective and required courses, and optimal course sequencing to help you stay on the right track to graduation.