Sports & Media Studies

Undergraduate Degree Programs

Sports & Media Studies
Business Degree

Sports & Media Studies

Offered in partnership with ASU’s Walter Cronkite School of Journalism and Mass Communication, the W. P. Carey business degree in sports and media studies provides a foundation in major aspects of the evolving sports and media industries. You’ll learn how to increase fan loyalty and revenue, build strong critical thinking and communication skills, and become fluent in trends at the intersection of sports, media, and business.

Sports & Media Studies Degree Courses

The business degree in sports and media studies prepares you for careers in sports business, sports marketing, and mass communication — among other fast-paced fields — through courses like:

  • Fan Behavior and Sports Communication
  • Fundamentals of Finance
  • Global Marketing Management
  • Global Supply Chain Management
  • Global Supply Operations
  • Marketing and Business Performance
  • Organization and Management Leadership
  • Principles of International Business
  • Sports Administration
  • Sports and Media
  • Sports Facility Operations
  • Sports Relationship Management
  • Strategic Sports Communication
Customize Your Experience 

There are many ways to apply and diversify your skills through undergraduate research, internships, targeted career programs, and 45+ business clubs and organizations — including the Sports Business Association, a student-run advertising agency, and a number of other groups that focus on interests related to your degree. Explore additional opportunities to customize your experience at W. P. Carey:

Careers in Sports Business & Media

Whether you’re more interested in mass communication or the game behind the game in sports, the business degree in sports and media studies can prepare you for any of the following careers.

Career Growth* Median Salary*

*Data obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  •  Bright Outlook
  •  Green Occupation
Advertising Sales Agents 7.23% $46,290
Agents and Business Managers of Artists, Performers, and Athletes 22.44% $63,370
Broadcast News Analysts 4.12% $55,380
Computer Systems Analysts   $79,680
Database Administrators   $77,080
Editors   $53,880
First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers 14.88% $42,160
First-Line Supervisors of Production and Operating Workers   $54,040
Fitness Trainers and Aerobics Instructors 29.41% $31,720
Fitness and Wellness Coordinators 23.88% $76,860
General and Operations Managers     $95,440
Information Technology Project Managers   $81,140
Lawyers 12.98% $113,530
Market Research Analysts and Marketing Specialists   $60,300
Marketing Managers 12.48% $119,480
Program Directors 9.79% $71,350
Public Address System and Other Announcers 8.21% $26,230
Public Relations Specialists   24.04% $54,170
Radio and Television Announcers   $28,020
Reporters and Correspondents   $35,870
Search Marketing Strategists   $81,140
Statisticians 13.07% $75,560
Web Administrators   $81,140
Web Developers   $62,500
What is a Major Map? 

A major map outlines a major’s critical requirements, elective and required courses, and optimal course sequencing to help you stay on the right track to graduation.

Explore Major Map

Application Requirements 

All students are required to meet general university and W. P. Carey admission requirements.

Freshman | Transfer | International | Readmission

Request Information

Please complete and submit the form below, and a representative will contact you about enrolling at ASU

Fields marked with * are required.

My Interests
About me
USA Format: xxx-xxx-xxxx
Format: mm/dd/yyyy