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Profiting from Services and Solutions
What Product-Centric Firms Need to Know
Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas
Leaders of product-oriented companies are coming to understand and realize the benefits of offering services and solutions to their customers. Yet, few executive grasp the extent to which they must change their organizations in order to dramatically grow services and solutions.
Through synthesizing the findings of academic research and business publications, the book draws upon the authors' years of consulting work and features the practical experience of managers in the midst of transforming product-centric companies into services and solutions businesses. Featuring vivid examples from leading companies such as DuPont, IBM, Siemens, Cisco and more, readers will come away with a clear understanding of how they can steadily transition and overcome the challenges of transforming their product-centric business models into model services and solutions businesses.
For an interview and discussion about the book with co-authors Stephen W. Brown and Mary Jo Bitner, you can listen to the podcast called "Profiting from Services and Solutions".
The book is available for purchase through Business Expert Press and also on Amazon.com.