Sign In / Sign Out
- ASU Home
- My ASU
- Colleges & Schools
- Map & Locations
One Day Program – Next Dates TBD
McCord Hall, W. P. Carey School of Business
ASU Tempe Campus
This NEW workshop will give you critical tools and insights to jump start your customer-centric initiatives and achieve your CX strategy goals. In this workshop you will learn Service Blueprinting, a powerful technique that will enable you to:
You will take a deeper dive into understanding your customer’s experience by learning Customer Journey Mapping and the concept of Branded Service Encounters. You will also learn how these tools and insights can be integrated and used together to create and sustain customer experience that’s aligned with your organization’s brand and customer experience strategy. This workshop is taught by one of our world-class academic instructors, who are the leading experts in Service Blueprinting.
This program is perfect for organizations from across all industries, and those in roles such as: service design, service operations, service management and customer service, customer experience, as well as any professional who can benefit from truly understanding and focusing on your customers.
You will learn the blueprinting approach and process – five components that, when drawn up together, can help you make your customer-company relationship and the customer experience crystal-clear. You will develop a strong understanding of the key elements of Service Blueprinting and Customer Journey Mapping. You will also learn how to apply the concept of Branded Service Encounters to deliver customer experience that reinforces your brand. You will finish the day by outlining an action plan to take back to your organization.
By the end of the workshop you will have:
$1100 per attendee, including course materials, parking, breakfast and lunch. Bring a team of two or more and save $100 off each individual registration!
Space is limited to 25 attendees, so be sure to register now.
For questions please contact us at (480) 965-6201 or at CSL@asu.edu.