Mi Hyun Lee

PhD Student
Graduate Assistant/Associate
TEMPE Campus
Mailcode
4106

Biography

Mi Hyun Lee is a doctoral candidate in Marketing at Arizona State University. Her research explores the impact of mobile channel on consumer behavior by using advanced statistical and econometric methods. Before joining ASU, Mi Hyun worked as a senior researcher fellow in Samsung Research Institute of Finance in Seoul, South Korea. She also earned a PhD degree in Statistics at Virginia Tech.

Education

Ph.D. Marketing, W. P. Carey School of Business, Arizona State University, Tempe, AZ, USA (2018 expected)

Ph.D. Statistics, Virginia Polytechnic Institute and State University, Blacksburg, VA, USA (2007)

M.Stat. Statistics, North Carolina State University, Raleigh, NC, USA (2004)

Research Interests

  • Empirical Modeling (Statistical and Econometric Modeling)

  • Mobile Channel and Consumer Behavior 

    1. Mobile Learning

    2. Mobile App Engagement

Publications

PAPERS UNDER JOURNAL REVIEW:

“The Effects of Mobile Learning in Online Higher Education” with Han, Sang Pil, Kim, Sunghoon, and Park, Sungho.

Under 1st round review at Management Science.

WORKING PAPERS:

“Toward Improved Mobile App Engagement: Popular App Adoption as a Stimulus” with Han, Sang Pil, Park, Sungho, and Oh, Wonseok.

WORKS IN PROGRESS:

“The Effects of Mobile Learning in Online STEM Courses” with Han, Sang Pil, Park, Sungho, and Kim, Sunghoon.

Status: Preliminary analyses in progress

“A Predictive Segmentation Method for Mobile Gaming App Users” with Park, Sungho and Han, Sang Pil.

Status: Model development in progress

Courses

Summer 2016
Course NumberCourse Title
MKT 395Essen Advertising & Mktng Comm
Summer 2014
Course NumberCourse Title
MKT 390Essentials of Marketing

Honors/Awards

HONORS:

1. AMA-Sheth Foundation Doctoral Consortium Fellow, June 2017

2. Annual University of Houston Doctoral Symposium Fellow (Presenter), April 2017

3. ISMS Doctoral Consortium Fellow, 38th ISMS Marketing Science Conference, June 2016

4. Annual University of Houston Doctoral Symposium Fellow (Participant), April 2016

AWARDS:

1. Grossman Memorial Scholarship from the Department of Marketing, W. P. Carey School of Business, Arizona State University, 2017

2. Michael D. and Rita M. Hutt Scholarship from the Department of Marketing, W. P. Carey School of Business, Arizona State University, 2016

3. Alfred H. Schmidt Scholar from the Department of Marketing, W. P. Carey School of Business, Arizona State University, 2015, 2017

Industry Positions

Senior Research Fellow, Samsung Research Institute of Finance, Seoul, South Korea (Feb. 2008 – May 2013)

Expertise Areas