Xiaodan Dong

Clinical Assoc Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

Xiaodan (Dani) Dong is a clinical associate professor of marketing. Before joining the W. P. Carey School of Business, she served as an Assistant Professor at the City University of New York – College of Staten Island.

She received her Ph.D. in marketing from the University of Missouri. Her teaching interests reside in digital marketing, social media marketing, and international marketing. Her research interests focus on digital media efficiency, online WOM, and market orientation in digital era, etc. Her works has appeared in many quality journals, such as the Journal of Business Research, the Industrial Marketing Management, the International Marketing Review, etc.

Dr. Dong has collaborated with companies in her classes for students' experiential learning. If your company is interested in working with her students on digital marketing projects, internships in social media, or give speeches on social media, online branding, SEO, etc., you are more than welcome to email her for details.

Education

Ph.D. University of Missouri 2013

Research Interests

Digital marketing

International marketing

Strategic marketing

Publications

SELECTED JOURNAL PUBLICATIONS

Dong, X., Zou, S., Sun, G., & Zhang, Z. (2019). Conditional effects of justice on instability in international joint ventures. Journal of Business Research, 101, 171-182.

Zhang, Z., Dong, X., Mantrala, M., & Zhang, Y. (2018). Optimal depth and timing of price promotions in a vertically differentiated product line. Journal of Business Research, 83, 215-228.

Dong, X. D., Zhang, Z., Hinsch, C. A., & Zou, S. (2016). Reconceptualizing the elements of market orientation: A process-based view. Industrial Marketing Management, 56, 130-142.

Dong, X., Hinsch, C. A., Zou, S., & Fu, H. (2013). The effect of market orientation dimensions on multinational SBU's strategic performance. International Marketing Review.

Singh, R., Seshadri, D. V. R., Mantrala, M., Sridhar, S., & Dong, X. D. (2012). Developing India‐centric B2B sales theory: an inductive approach using sales job ads. Journal of Business & Industrial Marketing.

CONFERENCE PROCEDEEDINGS

Dong, Xiaodan, Yijing Zhang, Zelin Zhang, Ya Tang, “Effects of Social Media Word of Mouth on Short-life-cycle New Product Sales,” American Marketing Association Summer Educator’s Conference, San Francisco, CA, August 2017.

Liu, Dong, Xiaodan Dong, Shaoming Zou, “From International Joint Ventures to Wholly Owned Subsidiaries: The Roles of Resource Structure and Coopetition,” American Marketing Association Summer Educator’s Conference, San Francisco, CA, August 2017.

Dong, Xiaodan, Shaoming Zou, Guohui Sun, “When ‘Not Working’ is Working: Distrubitive Justice in International Joint Ventures,” American Marketing Association Summer Educator’s Conference, Atlanta, GA, August 2016. Best Paper Award

Dong, Xiaodan, Zelin Zhang, Christian Hinsch, and Shaoming Zou, “Revisit Market Orientation: A Conditional Process Modeling in the Disaggregated Approach,” Marketing Science Conference, Atlanta, GA, June 2014.

Zhang, Zelin, Xiaodan Dong, Murali Mantrala, and Yihao Zhang “A Multi-period Model for Scheduling Product line Sales Promotions,” Marketing Science Conference. Istanbul, Turkey, July 2013.

Mantrala, Murali, Shrihari Sridhar, Xiaodan Dong, “Developing India-Centric B2B Sales Theory,” American Marketing Association Winter Educator’s Conference, St. Petersburg, FL, February 2012.

Dong, Xiaodan, Christian Hinsch, Shaoming Zou “Responsiveness Increases MNCs’ Performance. Really?” 20th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska – Lincoln, April 2011, 55-73.

Dong, Xiaodan, “Don’t Rush to Sell! Salespeople’s Influence Strategies and Consumers’ Reciprocity,” American Marketing Association Winter Educator’s Conference, Austin, TX, February 2011.

Research Activity

Reviewer:
- Journal of Business & Industrial Marketing
- International Marketing Review
- Journal of Global Marketing
- Journal of Small Business Management
 

Courses

Spring 2020
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 303Honors Marketing Theory & Prac
MKT 450Social Media and Content Mkt
MKT 591Seminar
Fall 2019
Course NumberCourse Title
MKT 450Social Media and Content Mkt
MKT 502Marketing Management
Spring 2019
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 501Basics of Marketing Management
MKT 591Seminar
Fall 2018
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MKT 502Marketing Management