Scott Cowley

PhD Student
Graduate Assistant/Associate
TEMPE Campus


Scott Cowley is a doctoral candidate in marketing, course instructor, and former Chair of the American Marketing Association's special interest group for doctoral students, DocSIG.

Prior to starting the PhD program at Arizona State University, he worked in industry as Head of Search Engine Optimization for a publicly traded company and as a search marketing strategist at a digital agency.

To contact, connect, or get involved with Scott's research, follow him on Twitter @scottcowley or visit


  • BS  Brigham Young University, 2008

Research Interests

Corporate Digital Marketing and Media Strategy

Social Media and WOM

Services Marketing

Marketing Technology


Summer 2016
Course NumberCourse Title
MKT 390Essentials of Marketing
Spring 2015
Course NumberCourse Title
MKT 462Competitive Marketing Strategy
Summer 2013
Course NumberCourse Title
MKT 462Competitive Marketing Strategy

Work History

Head of Search Engine Optimization, ZAGG Inc., 2011-2012 Digital Marketing Account Strategist,, 2009-2011