Kirk Kristofferson

Assistant Professor
Faculty
TEMPE Campus
Mailcode
4106
Asst Professor
Faculty
TEMPE Campus
Mailcode
4106

Biography

Kirk Kristofferson recently completed his doctorate at the University of British Columbia. His research interests are centered on understanding the impact of social influence and persuasion in consumption contexts. Specifically, he studies the motivations and social factors that drive consumers to behave prosocially, and how impression management desires can affect subsequent consumer choice. Kristofferson's research has been published in the Journal of Consumer Research and the Cambridge Handbook of Consumer Psychology, as well as many mainstream publications, including Fast Company, Time Magazine, Harvard Business Review, The Washington Post, Popular Science, and USA Today. 

His dissertation examined the effectiveness of token support campaigns (e.g., social media campaigns, pins and ribbons, petitions) in generating meaningful support behaviors (e.g., donation, volunteering), and showed that observable token campaigns were not effective means of generating subsequent support.  

Education

PhD - University of British Columbia, 2015

Research Interests

  • Consumer Behavior
  • Social Influence
  • Prosocial Behavior
  • Virtual Reality
  • Social Comparison

Publications

  • Kristofferson, Kirk, Brent McFerran, Andrea C. Morales and Darren W. Dahl (2017), ““The Dark Side of Scarcity Promotions: How Exposure to Limited Quantity Promotions Can Induce Aggression,” Journal of Consumer Research.
  • Kristofferson, Kirk and Katherine White (2015), "Interpersonal Influences in Consumer Psychology: When Does Implicit Social Influence Arise?" in Cambridge Handbook of Consumer Psychology, Norton, Rucker and Lamberton.
  • Kristofferson, Kirk, Katherine White, and John Peloza (2014), "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action," Journal of Consumer Research, 40(6), 1149-1166.

Courses

Spring 2017
Course NumberCourse Title
MKT 462Competitive Marketing Strategy
Spring 2016
Course NumberCourse Title
MKT 462Competitive Marketing Strategy

Work History

Assistant Professor, Arizona State University: 2015-present.