ASU Sync classes for Fall 2020

Classes for on-campus students will be taught across three environments for the fall semester: in person, via Zoom, and 100% online.
See how ASU Sync will support your learning.

Sports business specialization

Sports enterprises include leagues and teams, mega-events, collegiate and interscholastic athletics, 24/7 media, sponsorship partners, technology-advanced venues, worldwide fan bases, legal and financial groups, consulting firms, entertainment organizations, retailers and manufacturers, and all the firms that support and facilitate elite and everyday sports activities.

As opportunities and risks continue to escalate and spread across the globe, sports businesses require dynamic, complex, analytics-based approaches to finance, operations, and marketing. With a Full-time MBA specialization in sports business, you will develop unique strengths to meet the challenges of this fast-paced, in-demand industry.

Required courses

You must complete the following required courses plus at least one course from the list of electives in order to complete the concentration in business analytics.

Examines the role, nature, and dynamics of sports business both across sports industries and for conventional businesses. Through exposure to leading-edge thought, methods, and practices in sports business and analytical exercises and projects in strategic and operational decision-making, you will learn about sports markets and consumers, organizations and leagues, business models, the value chain of sports stakeholders, the influential roles of media and entertainment, the power of sports branding, the development of partnerships and sponsorships, key strategies in finance and marketing, the creation and delivery of exceptional events, and other relevant topics.

Explores how sports have evolved by using analytics insights, focusing on how technology and data have led teams and other sports businesses to perform more efficiently than ever before. The course focuses on applications in sports contexts, but you will develop and apply analytical skills that are useful in nearly every career. Sports Business Analytics leverages storytelling and logic to strengthen your understanding and interest in both sports and numbers as cornerstones for sports business analysts.


Builds the knowledge and skills necessary to excel at the art of negotiation by gaining experience in bargaining and negotiation. Through experiential learning — exercises, negotiation simulations, and negotiation-based cases — you will establish a fundamental understanding of what it takes to be an effective negotiator.

Develops critical skills and best-practice knowledge to innovate and implement successful customer-focused strategies for competitive advantage across industries. Among the frameworks and techniques covered are strategic services triangle, service quality gaps model, service-profit chain, service blueprinting, and the linkages among service quality, customer lifetime value, and profitability.

Transforms real-world problems into actionable solutions for a client firm or organization. Through this applied, team-based projects course, you will act as a consultant and provide advice on a strategic marketing/services problem that is important to the client’s business. Prior clients have ranged from Fortune 500 companies to local start-ups, but typically involve Center for Services Leadership member firms.

*Note: Students taking this course for the sports business specialization must also complete Full-time MBA concentration in marketing

Investigates social media and digital experiences through the lens of a brand or business and how it aligns purposefully with the people it serves. With technology and digital media becoming further embedded into our lives, this course details the changes in marketing from an era of interruption to one of engagement and relevance.

Modern data analytics come from various quantitative disciplines such as statistics, computer science, economics, industrial engineering, etc., and the main difference of this course from other analytics courses will be the marketing-oriented methods and their associated marketing implications. The essence of marketing analytics is to help marketing managers make informed decisions by finding and understanding meaningful patterns in various types of marketing data. To achieve this purpose, this course is designed with three objectives: (1) Understanding useful methods for marketing analytics (e.g., segmentation, classification, perceptual map, text mining, etc.); (2) Learning how to practically use those methods using software, mainly R in this course; (3) Applying the results of analysis to solve marketing problems such as STP strategy, resource allocation, demand forecasting, etc.

Focuses on selling and how to create, maintain and build relationships within the sports context. Students gain knowledge and develop skills in choosing a sales career including attributes of a sales person, sales call preparation, value propositions, creating value for the client, team selling, questioning and listening techniques, negotiating, persuasion and closing techniques.

Studies law, policy and problem solving in the amateur sports context, focusing primarily on interscholastic and intercollegiate athletics. Title IX and racial equality in sports.

Studies law, policy and problem solving in the amateur sports context, focusing primarily on interscholastic and intercollegiate athletics. Title IX and racial equality in sports.

Career paths

  • Girls’ and Women’s Hockey Ambassador
  • Operations Manager
  • Baseball Systems Developer
  • Championship Operations
  • Process Improvement Supervisor

Notable employers

  • Arizona Coyotes Hockey Club
  • Nike Inc.
  • Arizona Diamondbacks
  • NCAA
  • REI