Future Students
MGT / MKT 484 Internship SyllabusImproving A Process for an Automotive Dealership: Design and Implementation XXX 484: Automotive Internship, 3 credits The focus of this project is to describe, analyze and design an improved process for a dealership. The internship will be during the summer. During the internship period, the academic responsibilities will include:
Tools may be used to support the project such as documents provided by Dr. Hershauer, MS Visio, MS Excel, MS Project, MS Access and other appropriate readings. A journal entry will be submitted to dealership and Dr. Hershauer every two weeks. A proposal (5 pages max) outlining key issues, problem definitions, scope and deliverables (proposal will include a Cause/Effect Diagram done in MS Visio) will be submitted after 80 paid intern hour with a power point presentation for the management of the dealership. An implementation plan (possibly in MS Project) with at least two alternatives along with their complete cost and benefit comparison (Excel or Access) will be submitted in the last week of the internship. Additional meetings will be scheduled in an appropriate manner along with a final presentation at the dealership. The key contact/supervisor at the dealership will submit an evaluation to Professor Hershauer one week prior to the end of the internship. Marketing majors sign up for MKT 484. Other majors sign up for MGT 484 unless your academic advisor suggests that you can use the course in your major with the appropriate prefix for the major. The special line numbers for certificate students are available from Gail Christian. Internship opportunities are also available at various companies related to the automobile industry other than dealerships. For those internships the process study will be modified to meet the requirements of the individual company. FOR ADDITIONAL INFORMATION: |
