Marketing Major

This major involves analysis of how businesses plan, organize, administer, and control their resources to achieve marketing objectives. Focus is placed on market forces, growth, and the survival of firms in competitive markets, and on the marketing strategy and tactics of the firm.

Students study the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service, and business-to-business markets, and in the global economy.

CAREER OPPORTUNITIES IN THE FIELD

Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management. Through the proper selection of courses, a student may prepare for a career in:

• general marketing management
• selling and sales management
• retail merchandising and management
• services marketing
•  market research and planning
• advertising and promotion management
• industrial marketing
• international marketing

Students gain practical experience by conducting projects for business firms and not-for-profit agencies.

UNIQUENESS OF THE PROGRAM AT ASU

The undergraduate Marketing program is distinctive in that students master the fundamentals of marketing.  Furthermore, they build professional skills in a variety of active learning environments that incorporate teamwork, real world projects, analysis and decision making exercises, and student presentations.  Most classes are taught by full-time faculty. The assortment of courses is broad and class sizes are small. Students are offered numerous enrichment activities, including membership in professional organizations.

The department also administers an internship program for seniors offering on-the-job experience for class credit.

HIGH SCHOOL OR COLLEGE PREPARATION

High school students should have a strong college preparation record and should be well prepared in math, science, and English. Marketing students are encouraged to enroll in advanced communication and behavioral science courses.

Click here to visit the Marketing website.