Developing tourism and recreation opportunities requires an understanding of effective marketing techniques and the ability to interact with many different types of businesses that support those efforts. A solid academic preparation in business will help prepare you for success in the tourism industry and affiliated professions.
Among the courses in this concentration are Tourism Planning, Tourism Marketing, Convention and Sales Management, and International Tourism. The concentration courses are offered through ASU’s College of Public Programs at the Downtown Phoenix campus.
Combining business skills with knowledge of tourism management and development will qualify you for a variety of leadership and management roles in the recreation and tourism industries. Potential employers include resorts, commercial recreation businesses, tourism development companies and travel and tourism bureaus.