Sports and Media Studies
Program Description
Sports and media are exciting and growing industries that provide opportunities to grow fan loyalty, strategically leverage communication channels and increase revenue. The B. A. in Business with a concentration in Sports and Media Studies delivers operational understanding of the sports and media industries while developing your business acumen and knowledge.
Among the courses in the concentration are Sports Administration, Sports Relationship Management and Sports Media. The concentration courses are provided by the W. P. Carey School of Business and the ASU Walter Cronkite School of Journalism and Mass Communication.
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