AIR Marketing
Monster Entrepreneur ASU Alumni Award
AIR Marketing's success is the result of family values.
Founder Elaine Ralls and son David created a business that allows them to work together using their skills in direct marketing and contemporary advertising, and their W. P. Carey School of Business MBAs. The company name reflects their commitment and goals: Analytics + Imagination = Results.
The mother and son team and their staff of 40 have helped hundreds of clients grow their businesses through the use of technology and creativity. The team uses intelligence, imagination and analysis to ensure clients the highest and best use of their marketing and advertising resources.
AIR Marketing is not a traditional agency. They've created an in-house team of statisticians, database programmers, managers and analysts who use customer and market data and state-of-the-art technology to create campaigns that produce results and then measure the return on investment.
Clients like the Arizona Department of Health Services, Tempe Convention and Visitors Bureau, and Destination Hotels & Resorts look to AIR Marketing for smart, creative and successful campaigns that produce measurable results. The company draws clients into the process, enlightening them on the power of analytics and the value of strategic marketing partnerships.
While clients benefit from the AIR Marketing team's results-focused efforts, the company's employees thrive in an entrepreneurial culture that rewards both individual and team performance. Team members can give instant recognition to co-workers, and a peer-nominated monthly Top Dog Award of cash and affirmation goes to team members who exemplify AIR Marketing's core values – knowledge, integrity, relationships, innovation and excellence.
