Leading Innovation Success

This workshop explores two important steps on the path to innovation success within an organization: idea generation and idea assessment. Explore the core factors related to innovation success, including tools that enhance idea generation, a conceptual framework and analytical skills that diagnose opportunities and barriers, and implementation techniques within an organizational setting.

Learning Objectives

• Break down the barriers that often stop innovative ideas from succeeding
• Learn how innovation can be manifested in new products, new services, and creative problem-solving
• Identify the three different languages for communicating the value offer and the critical importance of being able to communicate on all three levels
• Clearly articulate an action plan that conveys the value offer and also takes into consideration how to influence the stability surrounding the current alternative as well as reduce the fear/uncertainty associated with the new alternative
  

Who Should Attend

Leaders from any industry with or without direct reports will benefit from this workshop.

Faculty

Douglas Olsen is an associate professor of marketing in the W. P. Carey School of Business at Arizona State University. Prior to joining ASU, he served both as a professor and as the associate dean of MBA Programs at the University of Alberta. Douglas has been active in both graduate and undergraduate programs and teaches marketing strategy, research methodology and marketing communication. He has been an instructor in a broad range of executive development programs related to business strategy as well as public consultation.

Over the past two decades, his dedication to teaching has been recognized with numerous awards for instructional excellence. On a pragmatic level, Douglas has been actively involved in consultation to both government and private enterprise and currently serves on the Scientific Advisory Committee for Leger Research.

His research has been presented at over 30 conferences in Canada, the United States, Europe, South America and Australia. He is a member of the Association for Consumer Research and the American Marketing Association.

Registration Procedures and Deadlines

Registration deadline has passed.

Cancellation Policy

A cancellation request received at least one week prior to the program will be refunded in full minus a 10% cancellation fee. Or, you have the option to apply registration to another 2013 course.

A cancellation request received less than one week prior to the start of the program will have the option to apply registration to another 2013 course.

A cancellation request received on or after the day of the program will not be eligible for a refund.