Strategic Marketing and Services Leadership Summer Internships

The Strategic Marketing and Services Leadership specialization incorporates a high quality internship between the first and second academic years.  The summer internship helps you to apply your academic experience, enrich your second year studies, establish yourself as a marketing professional, and increase your marketability upon graduation. Strategic Marketing and Services Leadership students are expected to secure their own internship.  However, the Marketing Department’s strong ties with industry, and close association with the member firms of the Center for Services Leadership, have helped students find desirable internships at an array of leading firms, including those listed in the table below.

Meaningful, Stimulating, Strategic

As a profession, marketing often involves MBA students in meaningful, stimulating, and highly strategic decisions early in their career.  Past marketing internships illustrate this pattern by their interesting diversity and strategic focus.  Past internships have centered on tasks that include:

• Developing strategic level marketing analysis for four major accounts while working within the company’s total services management team framework
• Determining new product positioning relative to the technology market by using perceptual mapping, which enabled new product introduction in a multi-billion dollar market
• Functioning as assistant brand manager and conducting several projects to assist Group Brand Manager
• Mapping decision making channels of major clients to develop further business opportunities
• Creating service blueprint of a new business implementation process
• Developing strategy to sell more after-market upgrade components to the base of server customers (for a large computer manufacturing company)
• Conducting a research/benchmarking study of satisfaction measurement in call centers