Productivity in Leading Marketing Journals From 1984-1999
| 1. | University of Pennsylvania |
| 2. | University of Texas-Austin |
| 3. | New York University |
| 4. | Columbia University |
| 5. | Northwestern University |
| 6. | University of Michigan |
| 7. | Texas A&M University |
| 7. | University of Minnesota |
| 9. | USC |
| 10. | University of Chicago |
| 11. | University of Florida |
| 12. | University of South Carolina |
| 13. | UCLA |
| 14. | Arizona State University |
| 14. | University of Wisconsin-Madison |
| 16. | Stanford University |
| 17. | Duke University |
| 18. | Penn State University |
| 19. | Indiana University |
| 19. | UC Berkeley |
| 21. | Virginia Tech |
| 22. | University of Illinois |
| 23. | Rutgers University |
| 24. | Southern Methodist University |
| 24. | University of Arizona |
* Institution and number of articles published in the following nine journals:
Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Marketing Science, Marketing Letters, Journal of Advertising, Journal of Advertising Research, Journal of Retailing. Reported by
Washington State University.