The Marketing Major
Marketing is a broad, dynamic field for marketers, with many outstanding opportunities within all types of organizations. The Marketing Department offers cutting edge curricula and courses that prepare students for successful careers. The Marketing Major is designed to provide students with a focused knowledge of marketing and its role in society, and the ability to engage in sophisticated marketing practice. The program of study is designed to balance fundamentals with innovative ideas and practices, and to build practical skills in market analysis, decision-making, and communication. The goals of the Marketing Major undergraduate program are to:
- prepare students for first-level positions in marketing;
- provide the capabilities necessary to advance to higher-level marketing positions; and
- develop leadership skills critical for success in business and not-for-profit organizations.
NOTE TO STUDENTS
To succeed in business requires understanding your customers and undertaking practices of continuous improvement to satisfy their wants and needs better than competitors.
To make sure that your Marketing degree is cutting edge and to provide you with the marketing skills you need -- when you need them, we are rolling out revisions to our curriculum starting Fall 2007. Based on extensive feedback from students like yourself, alumni, and recruiters, we have changed course sequencing to help you compete for internships and jobs as well as changed some course names, numbers, and content to make sure we are capturing where marketing is today and where it will be in your future.
What does this mean for current students?
§ For those nearing graduation, the courses you need to graduate are still available but may have different numbers and titles.
§ For those early in the program, you are likely to be taking courses in a different order than previous students.
§ Most importantly, all of you will continue to gain a sophisticated understanding of marketing along with the skills and tools you need to excel in business.
Please see below for specific information about course title and number changes along with new course prerequisites.
Marketing Major Required Courses (effective Fall 2007)
The Marketing Major consists of 18 hours of marketing courses. There are 12 hours of required marketing courses for all students specializing in marketing, which emphasize managerial concepts, analytical skills, problem solving, and decision making.
The required courses, along with prerequisites, for the Marketing Major are:
MKT 302: Applied Marketing Management and Leadership^
Prerequisites: Marketing Major, ACC 240, ECN 211 or 213, ECN 212 or 214, ECN 221, MAT 211 or 271
MKT 352: Marketing Research (formerly MKT 351)
Prerequisites: MKT 302 or MKT 303
MKT 402: Consumer Behavior (formerly MKT 304)
Prerequisites: MKT 352
MKT 462: Competitive Marketing Strategy (formerly MKT 460)*
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
^Business Honors students may substitute MKT 303 for MKT 302. *Students following the 2007-2008 catalog may substitute MKT 442 or MKT 452 for MKT 462 but must take an additional MKT elective in place of MKT 300.
Marketing Major Elective Courses
Besides the required courses, students taking the Marketing Major must choose an additional 6* hours from among the following list of courses.
MKT 360: Seminar in International Business (formerly MKT 350)
Prerequisites: ACC 240, ECN 211 or 213, ECN 212 or 214, ECN 221, MAT 211 or 271, SCM 300
MKT 365: Advertising Management (formerly MKT 301)
Prerequisites: MKT 300 or MKT 302 or MKT 303
MKT 410: Sales and Sales Management (formerly MKT 411)
Prerequisites: MKT 302 or MKT 303
MKT 415: Promotion Management (formerly MKT 412)
Prerequisites: MKT 302 or MKT 303
MKT 420: Retail Management (formerly MKT 424)
Prerequisites: MKT 302 or MKT 303
MKT 425: Global Marketing Management (formerly MKT 435)
Prerequisites: MKT 302 or MKT 303
MKT 442: Services Marketing Strategy (formerly MKT 430)*
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
MKT 452: Business to Business Marketing Strategy (formerly MKT 434)*
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
MKT 462: Competitive Marketing Strategy (formerly MKT 460)*
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
MKT 484: Internship
Prerequisites: MKT 302 or MKT 303
MKT 493: Honors Thesis
MKT 494: Entrepreneurship and Marketing
*Students following the 2007-2008 catalog will need to take 9 additional hours (3 courses) and may use the indicated courses for elective credit if not taken to satisfy the strategy course requirement.
REQUIREMENTS FOR THE 2007-2008 CATALOG
Required Courses for Marketing
· MKT 302: Applied Marketing Management and Leadership
Prerequisites: Marketing Major, ACC 240, ECN 211 or 213, ECN 212 or 214, ECN 221, MAT 211 or 271
or
· MKT 303: Honors Marketing Theory and Practice
Prerequisites: Barrett Honors College, ACC 240, ECN 211 or 213, ECN 212 or 214, ECN 221, MAT 211 or 271
· MKT 352: Marketing Research
Prerequisites: MKT 302 or MKT 303
· MKT 402: Consumer Behavior
Prerequisites: MKT 352
One of the following strategy courses:
· MKT 442: Services Marketing Strategy
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
· MKT 452: Business to Business Marketing Strategy
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
· MKT 462: Competitive Marketing Strategy
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
3 Marketing elective courses from the following:
· MKT 360: Seminar in International Business
Prerequisites: ACC 240, ECN 211 or 213, ECN 212 or 214, ECN 221, MAT 211 or 271, SCM 300
· MKT 365: Advertising Management
Prerequisites: MKT 300 or MKT 302 or MKT 303
· MKT 410: Sales and Sales Management
Prerequisites: MKT 302 or MKT 303
· MKT 415: Promotion Management
Prerequisites: MKT 302 or MKT 303
· MKT 420: Retail Management
Prerequisites: MKT 302 or MKT 303
· MKT 425: Global Marketing Management
Prerequisites: MKT 302 or MKT 303
· MKT 442*: Services Marketing Strategy
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
· MKT 452*: Business to Business Marketing Strategy
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
· MKT 462*: Competitive Marketing Strategy
Prerequisites: MKT 302 or MKT 303, MKT 352, MKT 402 (can be taken concurrently)
· MKT 484: Internship
Prerequisites: MKT 302 or MKT 303
· MKT 493: Honors Thesis (only 3 hours may count as Marketing elective credit)
· MKT 494: Entrepreneurship and Marketing
*May be used for elective credit if not taken to satisfy strategy course requirement.
