Study in the field of marketing involves analysis of how organizations plan, organize, deploy, and control their resources to achieve market objectives. Focus is placed on market forces, growth, and the deployment of firms in competitive markets and on the marketing strategy and tactics of the firm. Through the proper selection of courses, a student may prepare for a career in

1. selling and sales management,
2. services and retail marketing,
3. promotion and advertising management,
4. business to business marketing,
5. international marketing,
6. market research and planning,
7. general marketing management, or
8. retail management.

The major in Marketing consists of 18 semester hours. The following courses must be included:

MKT 302 Fundamentals of Marketing Management (3 credits)
MKT 304 Consumer Behavior (3 credits)
MKT 451 Marketing Research (3 credits)
MKT 460 Strategic Marketing (3 credits)
Total: 12 credits

To complete the major, students, in consultation with their faculty advisors, select six additional hours from among the following list of courses:

MKT 301 Principles of Advertising (3 credits)
MKT 310 Principles of Selling (3 credits)
MKT 311 Creative Strategy in Marketing (3 credits)
MKT 411 Sales Management (3 credits)
MKT 412 Promotion Management (3 credits)
MKT 424 Retail Management (3 credits)
MKT 430 Marketing for Service Industries (3 credits)
MKT 434 Business-to-Business Marketing (3 credits)
MKT 435 International Marketing (3 credits)
MKT 484 Internship (3 credits)
MKT 494 Special Topics (1-4 credits)
MKT 499 Individualized Instruction (1-3 credits)

MAJOR PROFICIENCY REQUIREMENTS

Students must receive grades of "C" or higher in upper-division courses for the major. If a student receives a grade below "C" in any course in the major, this course must be repeated. If a second grade below "C" is received in either an upper-division course in the major already taken or in a different upper-division course in the major, the student is no longer eligible to take additional upper-division courses in the major.

GRADUATION REQUIREMENTS

In addition to fulfilling major requirements, students seeking a degree must meet all university and college requirements. See "University Graduation Requirements," page 81 and "School Degree Requirements," page 158 in the 2003-2004 General Catalog.

GRADUATE PROGRAMS

The department offers two distinctive W. P. Carey MBA curricula: one in Strategic Marketing and one in Sports Business.

MARKETING (MKT)

MKT 300 Principles of Marketing. (3) F, S, SS
Role and process of marketing within the society, economy, and business organization. Prerequisite: ECN 112. Pre- or corequisite: SCM 300.

MKT 301 Principles of Advertising. (3) F, S, SS
Advertising as a communications tool in marketing and business management. Survey of market segmentation, creative strategy, media, and effectiveness measures. Prerequisite: MKT 300.

MKT 302 Fundamentals of Marketing Management. (3) F, S, SS
Marketing planning, implementation, and control by organizations, with special emphasis on identifying market opportunities and developing marketing programs. Prerequisite: MKT 300.

MKT 304 Consumer Behavior. (3) F, S, SS
Application of behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation. Prerequisite: MKT 300.

MKT 310 Principles of Selling. (3) once a year
Basic principles underlying the selling process and their practical application in the sale of industrial goods, consumer goods, and intangibles. Prerequisite: MKT 300.

MKT 311 Creative Strategy in Marketing. (3) selected semesters
Discussion, application and evaluation of creative concepts and strategies. Creation of a portfolio addressing distinctive advertising/marketing problems and opportunities. Prerequisite: MKT 301; nonbusiness majors must obtain department approval.

MKT 382 Advertising and Marketing Communication. (3) F, S
Introduction for nonbusiness majors to the communication process within marketing and advertising. Creation and presentation of an ad campaign. Not open to business majors. Prerequisites: junior or senior standing; 2.00 ASU GPA.

MKT 394 ST: Special Topics. (1-4) F
possible topics:

• Applied International Marketing
• Global Markets (3)
• Marketing and Selling (3)

MKT 411 Sales Management. (3) A
Application of management concepts to the administration of the sales operation. Prerequisite: MKT 302.

MKT 412 Promotion Management. (3) A
Integration of the promotional activities of the firm including advertising, personal selling, public relations, and sales promotion. Prerequisite: MKT 302.

MKT 424 Retail Management. (3) A
Role of retailing in marketing. Problems and functions of retail managers within various retail institutions. Prerequisite: MKT 300.

MKT 430 Marketing For Service Industries. (3) A
Concepts and strategies for addressing distinctive marketing problems and opportunities in service industries. Current issues and trends in the service sector. Prerequisite: MKT 300, professional program business student.

MKT 434 Business-to-Business Marketing. (3) A
Strategies for marketing products and services to commercial, institutional, and governmental markets. Changing industry and market structures. Prerequisite: MKT 302 or instructor approval.

MKT 435 International Marketing. (3) A
Analysis of marketing strategies developed by international firms to enter foreign markets and to adapt to changing international environments. Prerequisite: MKT 302 or instructor approval; professional program business student.

MKT 451 Marketing Research. (3) F, S
Integrated treatment of methods of market research and analysis of market factors affecting decisions in the organization. Prerequisites with a grade of "C" or higher: MKT 302; QBA 221.

MKT 460 Strategic Marketing. (3) F, S
Policy formulation and decision making by the marketing executive. Integrates marketing programs and considers contemporary marketing issues. Prerequisite: professional program business student. Prerequisites with a grade of "C" or higher: MKT 302, 304, 451. 

MKT 484 Internship. (3) F, S, SS Prerequisite with a grade of "B" or higher: MKT 302.

MKT 494 ST: Special Topics. (1-4) F, S, SS
Chosen from topics in the marketing and international marketing arenas to include seminars in international marketing in Europe and Asia.
Topics may include the following:

• Applied International Marketing
• Dealership Management

MKT 499 Individualized Instruction. (1-3) F, S, SS
Topics of special interest chosen by students and agreed to by the department to do independent studies with a professor acting as a guide.

MKT 502 Marketing Management. (3) F, S, SS
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs. Prerequisite: ECN 502.

MKT 524 Services Marketing. (3) A
Strategies for marketing services emphasizing the distinctive challenges and approaches that make marketing of services different from marketing manufactured goods. Prerequisite: MKT 502 (or its equivalent).

MKT 563 Marketing Strategy. (3) N
Planning and control concepts and methods for developing and evaluating strategic policy from a marketing perspective. Prerequisite: MKT 502.

MKT 584 Internship. (3) F, S, SS

MKT 591 Seminar. (1-12) A
Offered in conjunction with the ASU M.B.A. program (see M.B.A. program section). Topics may include the following:

• Business-to-Business Marketing. (3)
• Competitive Strategy for Services. (3)
• Consumer Behavior and Market Strategy. (3)
• Customer Satisfaction/Service Quality Measurement. (3)
• International Marketing. (3)
• Marketing in the Information Age. (3)
• New Product and Service Development. (3)