Department of Marketing

Keynote and Career Mixer, Tuesday, April 1, 2008

5:00 p.m. Registration, Carson Ballroom, Old Main

5:30 p.m. Presentation Carson Ballroom, Old Main

Mark McGrath, President of Insight North America, will be our keynote speaker at a Career Mixer on Tuesday, April 1, 2008.  Insight North America is a leading provider of information technology (“IT”) products, services and solutions to businesses around the world. Mr. McGrath’s responsibilities include guiding the company’s strategic vision, with a 2007 projected revenue of $3.7 billion.

The event is hosted by the Department of Marketing PROFESSIONAL SALES AND RELATIONSHIP MANAGEMENT INITIATIVE, in conjunction with the Business Career Center and PSE IOTA. Designed for students who wish to pursue a career in professional sales, this initiative builds on the Sales and Relationship Management courses offered by the Department of Marketing. Activities include a wide range of professional and executive educational events.

The W. P. Carey Department of Marketing and The Professional Sales and Relationship Management Initiative invite you to be our guest.

To accept please e-mail Diane.A.Davis@asu.edu by Thursday, March 20, 2008.

Dr. Robert Cialdini on "Influence: Science and Practice", Thursday March 20, 2008. 5.30 PM-7.30 PM

5:30 P.M. Reception, Carson Ballroom, Old Main
6:30 P.M. Presentation, Carson Ballroom, Old Main

Dr. Robert Cialdini, Regent's Professor, Arizona State University, presents the second in the lecture series, "Influence: Science and Practice". In this presentation, Dr. Cialdini addresses the challenges that marketers face in uncertain times.

In the field of influence and persuasion, Dr. Cialdini is among the most cited social psychologists in the world today. With over one million copies sold of his book, "Influence: Science and Practice", Dr. Cialdini shares the results of multiple studies on the best practices of persuasion in the business setting. Dr. Cialdini's clients have included IBM, Coca Cola, Merrill Lynch, Kodak, and the U.S. Department of Justice.

The event is hosted by the Department of Marketing PROFESSIONAL SALES AND RELATIONSHIP MANAGEMENT INITIATIVE, in conjunction with PSE IOTA. Designed for students who wish to pursue a career in professional sales, this initiative builds on the Sales and Relationship Management courses offered by the Department of Marketing. Activities include a wide range of professional and executive educational events.

The W. P. Carey Department of Marketing and The Professional Sales and Relationship Management Initiative invite you to be our guest.
To accept please e-mail Diane.A.Davis@asu.edu by Thursday, March 13, 2008.

The W. P. Carey School’s department of marketing is ranked in the top 10 for faculty research in the Faculty Scholarly Productivity Index, an annual survey produced by Academic Analytics, and reported exclusively in the Chronicle of Higher Education on Jan. 12. According to the index, the W. P. Carey marketing department ranked 9^th in its field. The University of Pennsylvania was ranked first, followed by Northwestern University. Only two other departments at ASU were ranked – Geosciences (5^th) and Kinesiology (9^th). The most recent index was based on data from 2005.

The Faculty Scholarly Index was financed (in part) by the State University of New York at Stony Brook. It ranks the research output of faculty at 7,294 individual doctoral programs in 104 disciplines at 354 institutions, according to the Chronicle of Higher Education’s Web site.

To read the story, visit the Web site: http://chronicle.com/free/v53/i19/19a00801.htm

Ray Artigue, professor of marketing and director of the W. P. Carey MBA Sports Business program, reports that the program was recently highlighted by the Wall Street Journal as one of the top five graduate sports business programs in the U.S. In an article titled, “The Business of Sports, Failing Effort,” (Sept. 16, 2006 edition) writer John Helyar noted that there are about 300 universities in the U.S. offering sports management programs – and yet they do not necessarily yield great sports jobs after students graduate. By contrast, the W. P. Carey School program was noted for its faculty (naming Artigue) having been “real-life practitioners,” and for offering real-world experience – as W. P. Carey MBA students have done Web site consulting for the Los Angeles Lakers and Seattle Seahawks.

Andrea Morales, assistant professor of marketing, was included among a select group of outstanding researchers who are being honored as the Marketing Science Institute’s Young Scholars for 2007. She has been invited to attend the institute’s fourth biennial Young Scholars Program in January in Park City, Utah. The event is intended to bring together some of the most promising “younger” academics (those who earned doctoral degrees 3-6 years ago) in a small group of about 20 attendees, in the hopes of enhancing their research collaboration and involvement with MSI, according to the organization.

November 7, 2007, 8:00 a.m. - 12:45 p.m.
ASU Campus - Memorial Union 212

This invitation-only workshop is sponsored by the Center for Services Leadership (CSL) and is primarily intended for experts who conduct research on services topics.  Distinguished marketing academics from across the United States will attend. The workshop will feature the presentation of the award-winning papers from the 2007 Journal of Retailing special issue on “Competing Through Service” that was sponsored by the CSL, and serve to foster discussion and debate about emerging and future issues in services research and practice such as service innovation and design, customer networks, service supply chains and the customer-service provider interface.