Marketing Area of Emphasis
The marketing area of emphasis is ideal for advancing your current career in corporate marketing, brand management or product management. Elective courses build upon the core business course in marketing management.
In the Weekend program you can choose from the following online courses:
Business to Business Marketing
In the business market, the customers are organizations (businesses, governments, and institutions) and these customers (large and small) represent a huge market opportunity. Companies like Procter & Gamble, Sony and Ford are buyers as well as sellers, annually spending billions of dollars each on products and services sold to them by other businesses. In order to build and maintain close customer relationships, organizations must maintain excellent attention to detail, meet promises and swiftly respond to new requirements. This course provides you with the tools and specialized knowledge for developing and executing marketing strategy in the business-to-business market.
Development and Pricing of New Products
Firms that could achieve cost and quality advantages in well-defined, existing markets dominated the last decade. Today, the advent of information technologies has changed the very nature of the marketplace. Firms that build and capture new markets with radical products and services define the competitive arena. This course is designed to focus on the front end of the new product design process.
This course introduces the concepts of globalization in markets and the differences between marketing in your home country and marketing globally. The rapid adoption of technology has fundamentally changed the dynamics of marketing and created new competitive paradigms whose comprehension is essential for success, making the study of emerging major economies a necessity.
Services dominate the U.S. economy and are critical for a competitive advantage in companies across the globe in all industry sectors. Students will learn critical skills and gain knowledge needed to implement quality service and services strategies for a competitive advantage across industries.