Strategic Marketing and Services Leadership
Blending marketing strategy with services management, the W. P. Carey Strategic Marketing and Services Leadership specialization delivers distinctive knowledge and skills sought by firms across industries that use service for a competitive advantage. This specialization is fueled by the expertise of the W. P. Carey School's internationally respected Center for Services Leadership . Dozens of the center's Fortune 500 partner firms sponsor applied projects for students and hire graduates.
Required Courses and Electives
The following courses are required for completion of the Strategic Marketing and Services Leadership specialization:
Additionally, the following supporting elective is available to strengthen your focus:
The Strategic Marketing and Services Leadership specialization is for students planning to pursue such positions as:
In recent years, the following organizations have hired W. P. Carey MBA graduates with a specialization in Strategic Marketing and Services Leadership:
In 2011, 90% of W. P. Carey Full-time MBAs were employed within three months of graduation, and overall compensation levels were up from the previous year.
View the complete employment and salary profile for the W. P. Carey MBA class of 2011.
Associations and Organizations
Find out about other ways to get involved at the W. P. Carey School of Business.