Strategic Marketing and Services Leadership

Blending marketing strategy with services management, the W. P. Carey Strategic Marketing and Services Leadership specialization delivers distinctive knowledge and skills sought by firms across industries that use service for a competitive advantage. This specialization is fueled by the expertise of the W. P. Carey School's internationally respected Center for Services Leadership . Dozens of the center's Fortune 500 partner firms sponsor applied projects for students and hire graduates.

Required Courses and Electives

The following courses are required for completion of the Strategic Marketing and Services Leadership specialization:

• Service Marketing Management
• New Product and Service Development
• Projects in CRM and Management
• Strategic Projects
• Customer Marketing and Branding Strategy

Additionally, the following supporting elective is available to strengthen your focus:

• Decision Models for Supply Chain Management

Career Paths

The Strategic Marketing and Services Leadership specialization is for students planning to pursue such positions as:

• Strategic Marketing Manager
• Product Management
• Customer Relationship Manager
• Digital & Interactive Marketing Management
• Account Executive
• Market Research Analyst
• Business Development
• Services Manager
• Social Media Strategy
• Marketing Consultant
• Leadership Development and Rotational Programs

Notable Employers

In recent years, the following organizations have hired W. P. Carey MBA graduates with a specialization in Strategic Marketing and Services Leadership:

• Abbott Laboratories
• Aetna
• Bank of America
• Cox Communications
• Dial Corporation
• Hewlett Packard
• PetSmart

Employment

In 2011, 90% of W. P. Carey Full-time MBAs were employed within three months of graduation, and overall compensation levels were up from the previous year.

View the complete employment and salary profile for the W. P. Carey MBA class of 2011.

Associations and Organizations

MBA Strategic Marketing Association
American Marketing Association (AMA)
Center for Services Leadership (CSL)

Find out about other ways to get involved at the W. P. Carey School of Business.