Strategic Marketing
& Services Leadership

The Strategic Marketing and Services Leadership specialization is built on a strong foundation that blends marketing strategy with services management. The curriculum delivers distinctive knowledge and skills sought by firms across industries that are using service as a basis for competitive advantage. The goal of the program is to create market-driven managers who deliver superior customer solutions and forge enduring and profitable customer relationships.

The specialization is fueled by the expertise of the W. P. Carey School's internationally respected Center for Services Leadership . The center’s dozens of Fortune 500 partner firms are active in sponsoring applied projects for students and hiring graduates.

Career Opportunities

• Services Marketing Manager
• Consultant
  
• Product or Service Brand Manager
• Business Development Manager
  
• Marketing Communications Director
• Customer Relationship Manager
  
• Marketing Research Manager
• Account Executive