Strategic Marketing & Services Leadership and Health Sector Management

The W. P. Carey MBA with the Strategic Marketing and Services Leadership – Health Sector Management (SMSL-HSM) specialization offers you a strategic, customer-centric perspective for leadership positions in organizations offering health-related products or services. Learn to assess customer needs, competitors, and the potential of new products and services, gain a services edge, and develop a strong career path to senior marketing and management positions.  This specialization taps into the expertise of the W. P. Carey School's internationally respected Center for Services Leadership, the top academic center in the services sector. Dozens of the center's Fortune 500 partner firms sponsor projects for students and hire graduates, and a number of these companies are premier health care organizations.

Required Courses and Electives

The following courses are required for completion of the Strategic Marketing and Services Leadership – Health Sector Management specialization:

• Service Marketing Management
• New Product and Service Development
• Projects in Customer Relationship Measurement and Management
• Customer Marketing and Brand Strategy
• Strategic Projects
• Healthcare Organizations
• Healthcare Economics
• Healthcare Supply Chain

Additional electives are not required to complete this specialization. However, you can add to your expertise by selecting from other W. P. Carey MBA and health sector management offerings, as well as available courses offered by other ASU colleges and departments, including the College of Nursing and Health Innovation, Department of Biomedical Informatics, and the Mayo Clinic partnership program in healthcare delivery.

Career Paths

The Strategic Marketing and Services Leadership — Health Sector Management specialization is for students planning to pursue such positions as:

• Brand/Product Manager
• Customer/Patient Experience Manager
• Manager of Customer Relationship Management
• Business Development Manager
• Interactive Marketing Manager
• Health Care Marketing Consultant
• Market Research/Consumer Insights Analyst
• New Product Development Manager
• Services Marketing/Services Operations Manager
• Marketing Communications/Public Relations Manager

Employment

In 2011, 90% of W. P. Carey Full-time MBAs were employed within three months of graduation, and overall compensation levels were up from the previous year.

View the complete W. P. Carey MBA  employment and salary profile.

Associations and Organizations

• American Marketing Association (AMA)
  http://www.marketingpower.com
• American College of Healthcare Executives
  http://www.ache.org
• Society for Healthcare Strategy and Market Development
  http://www.shsmd.org/
• Center for Services Leadership at ASU
  http://wpcarey.asu.edu/csl/
• Business School Alliance for Health Management
  http://www.bahm-alliance.org/
• Health Sector Supply Chain Research Consortium at ASU
  http://wpcarey.asu.edu/hsrc-asu/
• US Food and Drug Administration, Medical Devices
  http://www.fda.gov/medicaldevices/default.htm
• US Food and Drug Administration, Drugs
  http://www.fda.gov/Drugs/default.htm

Find out about other ways to get involved at the W. P. Carey School of Business.