Strategic Marketing & Services Leadership and Health Sector Management
The W. P. Carey MBA with the Strategic Marketing and Services Leadership – Health Sector Management (SMSL-HSM) specialization offers you a strategic, customer-centric perspective for leadership positions in organizations offering health-related products or services. Learn to assess customer needs, competitors, and the potential of new products and services, gain a services edge, and develop a strong career path to senior marketing and management positions. This specialization taps into the expertise of the W. P. Carey School's internationally respected Center for Services Leadership, the top academic center in the services sector. Dozens of the center's Fortune 500 partner firms sponsor projects for students and hire graduates, and a number of these companies are premier health care organizations.
Required Courses and Electives
The following courses are required for completion of the Strategic Marketing and Services Leadership – Health Sector Management specialization:
Additional electives are not required to complete this specialization. However, you can add to your expertise by selecting from other W. P. Carey MBA and health sector management offerings, as well as available courses offered by other ASU colleges and departments, including the College of Nursing and Health Innovation, Department of Biomedical Informatics, and the Mayo Clinic partnership program in healthcare delivery.
The Strategic Marketing and Services Leadership — Health Sector Management specialization is for students planning to pursue such positions as:
In 2011, 90% of W. P. Carey Full-time MBAs were employed within three months of graduation, and overall compensation levels were up from the previous year.
View the complete W. P. Carey MBA employment and salary profile.
Associations and Organizations
Find out about other ways to get involved at the W. P. Carey School of Business.