Managing profitable customer relations through people, technology and services.

The Strategic Marketing specialization prepares graduates for challenging leadership positions in market management, product management, services marketing and customer relationship management. Built upon a strong foundation that blends marketing strategy with services management, the strategic marketing curriculum delivers unique knowledge and skills sought by firms across industries that are using service as a basis for competitive advantage. Emphasizing a customer focus as the centerpiece of the curriculum, the goal of the program is to create market-driven managers who deliver superior customer solutions and forge enduring and profitable customer relationships.

The strategic marketing specialization is fueled by the expertise of the W. P. Carey School's internationally respected Center for Services Leadership, well known for its cutting-edge research and executive education.

• The strategic marketing specialization curriculum sequence is integrated and cross-functional, equipping you with highly marketable strategic marketing skills for the rapidly growing area of services.
• You will be able to differentiate yourself in the market place by being prepared to handle the special challenges of managing and marketing services.
• Our strategic marketing students are in great demand by leading companies.
• Our strategic marketing alumni have taken exciting positions in both product and service companies.
• Our cross-disciplinary faculty team share instruction responsibilities for these courses while maintaining world-class reputations in their respective fields of core competency.
• It is fueled by the expertise of W. P. Carey School of Business's internationally respected Center for Services Leadership, well known for its cutting edge research and executive education.
• Our strategic marketing specialization is supported by the Center for Services Leadership's Charter Member Firms – a select group of business partners who are leaders service delivery excellence.
• The strategic marketing specialization is anchored in the nationally-ranked Marketing Department – a national leader in marketing research.
• The program keeps you customer focused and connected to the business world while you learn through applied projects, a summer internship and frequent contact with the business community.
• You will have the opportunity to participate in the Center for Services Leadership's executive education program such as the "Compete Through Service" Symposium and the Services Leadership Institute.