Sports Business Specialization

Learn the business-side of sports and the sports-side of business.

Success in sports business requires comprehensive and innovative approaches to decision-making and networking while effectively relating to the market landscape. A W. P. Carey MBA with a specialization in sports business offers students a market advantage by delivering sophisticated business skills with practical industry knowledge and experience.

Our mission is to be the premier graduate sports business program in the country by attracting and educating experienced students. The goal for graduating students is to develop and demonstrate a deeper understanding of the sports industry within the context of business. Students immerse themselves in intensive sports-oriented courses that include exposure to the business side of professional sports franchises, corporations vested in sports markets, college athletics, and leading sports product retailers. Courses include:

• Sports Business Revenue Generation and Marketing
• Law and Politics of Sports Business
• Negotiation, Relationship and Alliance Management In Sports Business

Often described as a Mecca of sports, Metropolitan Phoenix provides an exceptional environment for a student to pursue a degree in sports business. Phoenix offers a diverse sports community, with the Fiesta Bowl, intercollegiate sports, professional golf tournaments, eight baseball spring training complexes, women's professional basketball, auto racing, soccer, and arena football.

Sports Business Highlights

• Top-ranked MBA: Read about the top-ranked W. P. Carey Sports Business MBA program in the December 2004 issue of Street & Smith’s Sports Business Journal.
• Summer Associates Program: Students are required to participate in a sports-related internship between the first and second years of study. This experience provides students immediate knowledge of the industry and an opportunity to demonstrate and enhance their new skill set.
• National Sports Forum - Second-year students represent the W. P. Carey MBA at the largest annual conference of top team sports marketing, sales, promotions and event entertainment executives in North America. This is a valuable opportunity for students to gain current industry knowledge and network with sports industry leaders.
• Employment Profile - ASU sports affiliated alumni and the executive director of the sports business specialization play a strong role in linking graduates with rewarding career opportunities.
• Talk to a Student about the W. P. Carey MBA with a specialization in sports business

Admissions

Admission into the Sports Business specialization requires a separate interviewing process from the general MBA program. To learn more about applying please contact Ray Artigue.

Contact Information

Ray Artigue
Executive Director
480-965-5533
sportsbusinessmba@asu.edu