Student Feedback

Curriculum Relevance:
Many students expressed their appreciation on the relevance of the curriculum to their current job responsibilities.

• “The program helps me to understand why they are important, in what ways that they fit the strategic and planning purposes…”
• “I now see the big picture of the whole issues rather than just a piece…”
• “By learning activity-based costing, I now realized that my department was over-charged by services and overhead that we never used…”
• “As an engineer, marketing was an eye opening experience…I knew it was important, but I now see why.”
• “I enjoyed the real-life examples that Professor sued in the class discussion…it made you feel the theory is real…”

Facilitate cross-functional communication and coordination:

• “Working with other students from different functional areas helped me to better understand their perspectives…”
• “The courses provided a common language that allowed us to communicate and understand each others’ problems and areas of concerns.”
• “by working closely with other students in the program, we developed a close relationship/friendship that otherwise would be difficult to establish…this is because, class discussion, group projects and exchanging ideas during the program allow us to get to know one another on a personal (rather than just professional) level.”

Feedback on teaching pedagogy and delivery

• “ASU professors were all very diligent and professional. They were very well prepared and able to adjust the pace of their delivery given our background and prior understanding on the subject matter (for some courses…especially accounting and finance, it is tough especially for those of us with engineering background).”
• “The delivery style, while varies among different professors, is excellent. They focus on knowledge application, not just telling you what were already said in the textbook.”
• “They were able to relate the materials and case studies with personal examples that they had direct experiences with and many of which are from Motorola and other high tech firms.”
• “What I liked the most is the emphasis on conceptual and managerial applications rather than procedural aspect of the materials.”
• “Some professors even provided written comments (by email) on students’ assignments – it shows how much they really care!”
• “Be able to access some course materials from the web is crucial – it provides flexibility for reviewing the course materials…especially when traveling outside of Beijing.