Program Curriculum The program builds a solid foundation of advanced managerial knowledge with core course such as economics, accounting, finance, marketing and management, followed by an immersion in high technology management taught jointly by professors from both the school of business and the Ira A. Fulton School of Engineering. The aim of the curriculum is to provide the prospective participants with a first-class training in technology management so that they can assume greater managerial responsibilities in a world-class, high-tech manufacturing firm such as Motorola China. The curriculum contains four areas of core competency: - Managerial Decision Making
 Managerial Economics
The objectives of this course are to develop basic microeconomic concepts and to apply them to issues of particular relevance to managers, and in doing so, demonstrate how economic logic often offers powerful and elegant insights into making business decisions. It will be seen that a fundamental working knowledge of the firm's economic environment can improve both day-to-day managerial decision making and long-term strategic planning. Sample topics include: classical supply & demand analysis, firm's reactions to external forces (e.g., tariffs, regulations, changes in competition), and optimal pricing strategies. Financial Statement Analysis and Shareholder Value Creation
Emphasize the analysis and interpretation of financial statements to assess the financial strengths of the firm, the strategic options it has pursued and the future avenues for creating higher shareholder values. Managerial Accounting for Performance Measurement and Incentive System
- Assessment of factors affecting profitability of the firm, managerial control mechanisms, costing and budgeting
- Design of performance measurement systems to improve asset utilization and human resources development
Managerial Finance
Financial decision making including risk analysis, valuation, capital budgeting, cost of capital and capital management. Marketing Management & Services Marketing
- Marketing management from a cross-functional perceptive including product like cycle strategies and the integration of product development, marketing planning, channel strategies and customer service and retention
- Covers services quality issues and strategies from a customer-focused business perspective, including strategies for meeting the challenges of cross functional integration for services quality
- Basic Skills for Managers
Presentations
Effective managerial presentations with emphasis on the presentation of alternatives and recommendations. Negotiation
Effective managerial presentations with emphasis on the presentation of alternatives and recommendations. Managerial Finance
Issues of ethical decision making, including global issues of ethics for a western firm.
- Management of Human & Process Factors in High-Tech Manufacturing Organizations
Organizational Behavior
Understand the behavior of people in today’s complex organizations, showing participants how to make well-reasoned decisions on human resources manage issues and their strategic implications on a firm’s long term competitive edge. Decision Analysis & Operations, Logistic Management
Course description coming soon. Management of Technology and Innovation
Current management strategies for dealing with issues relating to human resources, facilities and production of high technology firm. (note: includes topics on technology transfer, technology trade and intellectual property right)
This course has been developed jointly by W. P. Carey School of Business and Ira A. Fulton School of Engineering professors. Enterprise Modeling and Integration
A framework for integrating all aspects of the manufacturing enterprise to meet with market forces, product requirements and resources availability -- such as distributed engineering design, electronic commerce tools and information architecture. (Note: includes topics on technology evolution & choice)
This course has been developed jointly by W. P. Carey School of Business and Ira A. Fulton School of Engineering professors.
- Strategic Management of Manufacturing and Product Development
Manufacturing Strategy
Course description coming soon. New Product Development
Product design methods and practices that help insure the timely design of functionally and aesthetically appealing products which are both mechanically reliable and easy to manufacture.
Covers service quality issues and strategies from a customer-focused business perspective, including strategies for meeting the challenges of cross functional integration for services quality. Supply Chain Management
Design and management of the supply chain including supply contracts to ensure on-time delivery, buyer-seller relationships, supplier selection and cost effective distribution strategy. Strategic Innovations in Cost Management & E-Business
Inter-disciplinary coverage of strategy, process, measurement, information systems and organization design -- including topics on - strategic cost management for B2B
- activity-based cost management
- the design of cost management systems for TQM and short life-cycle products
- supply-chain management
- strategic innovations in information technology E-business
as well as strategic uses of information technology for competitive advantage. Applied Project
A team-based project course tailored to the inter-disciplinary problems students face in their work setting. The aim of the course is to provide a capstone experience for students to apply their knowledge from the program to a realistic work environment.
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