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Curriculum
The W. P. Carey EMBA program in Shanghai curriculum integrates core management principles with an immersion in accounting, finance, supply chain management, service marketing, customer relations management, and management of services innovation. At the core of the curriculum delivery is the emphasis on the practical applications with direct business connectivity. The curriculum integrates global practices and local market characterizations to enable participants to excel in the modern economy.
In addition, the curriculum is designed with a strong interdisciplinary focus while achieving cycle time efficiency. Each course is delivered in an intensive manner over two consecutive weekends with four full days of face-to-face instruction. That is supplemented by online instruction materials to enable learning interactions between faculty and participants.
Basics Module
Strategic Management
The course will examine strategies for gaining and sustaining a competitive advantage. Topics covered include analyzing industries and competitors, Identifying firms' resources, capabilities and core competencies, formulating corporate and business level strategies, managing competitive rivalry, entering international markets and exercising strategic leadership.
Corporate Financial Management
This course covers the foundations of corporate finance and uses these foundations to analyze many of the important financial decisions made within firms and other institutions. Some of the topics covered include the valuation of fixed-income securities and stocks, capital budgeting and the choice of investment projects, the optimal capital structure of the firm and how it is affected by taxes, the notion of market efficiency, the valuation of options and other derivative securities and the use of derivative securities in corporate finance.
Design for Performance Measurement and Incentive Systems
This course consists of three major themes. First, the course will address issues on design of modern managerial accounting system. Topics covered include product (customer) costing, activity based cost management and budgeting. Special emphasis will be on cost analysis for financial and service industries. Second, the course will address topics on using managerial accounting information for decision-making including topics such as break-even analysis, using cost data for financial modeling and capital investment decisions. Third, the course will address issues on the design of management control system (MCS), human resources management (HRM) and the design of incentive systems for linking to effective performance management.
Opportunities and Challenges of Globalization
This course probes into opportunities and challenges presented by rapid increases in global trade and capital flows. It discusses potential as well as possible disputes in major markets; risks and benefits of financial globalization and exchange rate flexibility; and proactive government strategies in improving competitiveness in open economies.
Accounting Module
Shareholder Value Creation and Financial Statement Analysis
This course develops the three basic skills involved in financial analysis: analysis of financial statements, earnings forecasting, and estimating equity value. Treatment of financial statement analysis focuses on inferences about an entity’s value drivers from its financial statements. It includes a variety of pro-forma adjustments, such as off-balance sheet financing and non-recurring items of revenue and expense, so that the analysis becomes more “forward-looking”. Treatment of earnings forecasting builds on financial statement analysis and includes both time-series and structural forecasting techniques. Equity value estimating includes treatment of the discounted free cash flow approach as well as the residual income approach.
Strategic Innovations in Cost Management and E-Business
The course covers three sets of topics. The first set of topics address the issues on how to manage costs from a strategic and supply chain perspective. These issues include: the strategic consequences of cost management systems, the use cost management systems for pricing, manage profitability and customer relationships, and the design of cost management systems for inter-organization cost management. Collectively, the discussion of these issues permit a clear illustration of how to achieve cost management across company boundaries and to introduce a forward looking system that emphasizes continuous improvement, links a company’s strategy to its core business activities, and enables a comprehensive management of the resources consumed by all supply chain partners. Next, the course will examine the strategic value of information technology and the emerging E-business models. Advances in Information Technology (IT) are having enormous impacts on the very way business is conducted today! Thus, the key focus is on learning how IT has enabled firms to develop innovations in products and processes and changed the structure of industries, the strategies of firms competing in these industries, and the organizational forms and management processes needed to support those creative changes. Finally, the course will examine the critical issues of strategic transformation - a process by which a firm changes all of its critical parts simultaneously to cope with the challenges it faces. These critical parts include a company’s strategic initiatives, business processes, organization systems, measurement systems and information infrastructure. The major objective thus is to challenge students to think about issues in managing the transformation process such that they can learn how to harness the power of information technology and at the same time making the necessary changes to a company’s value system, organizational design and management control systems.
Finance Module
Principle of Finance
This course develops the basic principles and tools in modern finance theory and practice. Topics covered include an introduction to the financial markets and corporate financial decisions, valuation of financial and real assets, risk and asset pricing models and introduction to derivatives securities and their applications. This course is designed to provide an understanding of why various financial instruments and contracts are used and an introduction to their valuation.
Investment and Portfolio Management
This course is designed to acquaint the student with the concepts of portfolio analysis in the general area of institutional investment management. The course discusses principles for managing investment assets that include equity and fixed-income securities. These principles apply, for example, to managing corporate pension funds, bank-administered trusts, and other institutional funds. Students will learn how to establish appropriate investment objectives, develop optimal portfolio strategies, estimate risk-return tradeoffs, and evaluate investment performance.
Management Module
Managerial Economics
The objectives of this course are to develop basic microeconomic concepts and to apply them to issues of particular relevance to managers, and in doing so, demonstrate how economic logic often offers powerful and elegant insights into making business decisions. It will be seen that a fundamental working knowledge of the firm's economic environment can improve both day-to-day managerial decision making and long-term strategic planning. Sample topics include: classical supply & demand analysis, firm's reactions to external forces (e.g., tariffs, regulations, changes in competition), and optimal pricing strategies.
Corporate Governance and Merger and Acquisition
Knowledge has surpassed machines and the stored value of money itself, as the driving force behind the world economy. In the recent past, companies learned they could create better products more efficiently with the full mental participation of their employees. Today, investors are learning that participation by shareowners also adds value. Venture capitalists who are willing to invest ideas, as well as money, are outperforming the market. A major objective of the course is to provide students the insights on the various governance mechanisms that can be used to enhance investor’s wealth through broad based systems of accountability to be built into the governance structures of corporations themselves. By establishing systems of accountability and encourage long-term participation by shareowners and employees in corporate decision-making, the corporations that embrace such a dialogue should be better equipped to create wealth, compete in global markets, and solve the highly complex problems of the 3rd millennium Also will be covered in the course are topics relate to Merger and Acquisition. Specially, these topics are designed to provide perspectives to negotiation and learn the valuation process and to integrate your valuation with your business strategy and integration plan to move toward a desired "end game." Students will also examine the long-term potential of the relationship between the two companies and what factors could make this marriage succeed or fail.
Strategic Decision Making in Business – A Game Theory Perspective
Business decisions are rarely made in a vacuum. The choices a firm makes affect the profitability of other firms, and their choices can in turns impact the firm. Game Theory offers a systematic way of analyzing strategic decision making in interactive situations. This course develops a conceptual framework that can be applied to understanding business strategy. The sample topics covered by the course are: decision analysis, looking forward and reasoning back, anticipating rivals' moves, equilibrium analysis, inducing cooperation, the use of credible threats and promises, deterrence and preemption, and the role of reputation in negotiation and bargaining. The ultimate goal of this course is to enhance the student's ability to think strategically in complex, interactive situations.
Modern Supply Chain Management Module
Global Supply Chain Management – Strategy and Planning for Effective Operation
The traditional concept of simply making products and delivering service is obsolete. Has your company developed a sourcing and supply chain management strategy that allows you to deliver and communicate value to your customers? Has your company been able to integrate procurement, operations, and logistics from raw materials to customer satisfaction? This course explores the key issues associated with the design and management of Service Supply Chain. It is designed to create opportunities for revolutionizing your operation through efficiencies in the design and management of your supply chain. Some of the topics covered include the appropriate performance metrics for measuring, monitoring, and controlling the Service Supply Chain; inventory management, and quality control across the Service Supply Chain.
Value Chain Innovations in Cost Management and Information Technology
The course takes a value chain approach to discuss various key issues on how to manage cost and information across organizational boundaries to achieve strategic innovations, managerial control and organizational transformation. Collectively, the discussion of these issues permit a clear illustration of how to achieve cost management across company boundaries and to introduce a forward looking system that emphasizes continuous improvement, links a company’s strategy to its core business activities, and enables a comprehensive management of the resources consumed by all supply chain partners. The course will examine the strategic value of information technology and the emerging E-business models. Advances in Information Technology (IT) are having enormous impacts on the very way business is conducted today! Thus, the key focus is on learning how IT has enabled firms to develop innovations in products and processes and changed the structure of industries, the strategies of firms competing in these industries, and the organizational forms and management processes needed to support those creative changes. Finally, the course will examine the critical issues of strategic transformation - a process by which a firm changes all of its critical parts simultaneously to cope with the challenges it faces. These critical parts include a company’s strategic initiatives, business processes, organization systems, measurement systems and information infrastructure. The major objective thus is to challenge students to think about issues in managing the transformation process such that they can learn how to harness the power of information technology and at the same time making the necessary changes to a company’s value system, organizational design and management control systems.
Service Marketing and Customer Relationship Management Module
Brand and Channel Management
The course is to expose, involve, and challenge participants in the complexities of managing and implementing branding and channel management strategies for firms operating in Mainland China. Indigenous, as well as cutting edge concepts and the necessary tools that facilitate branding and channel management decisions will be introduced and discussed throughout the course. It is designed to help Mainland China and foreign firms operating in China with the cutting edge knowledge to manage their brands and channel operations in the explosive Mainland market.
Customer Relationship Management
In this course you will learn strategies for customer management. A fundamental shift has occurred in marketing from managing and marketing products to understanding and managing customers. This necessitates an understanding of the customer management process and the value of customers to the firm—the firm’s customer equity. In this course, students will gain a solid understanding of customer relationship management, including both strategic and analytic approaches. The course will provide students with tools that are critical in today’s business environment, as leading firms focus their marketing efforts on understanding the value of their customers and developing and growing profitable customer relationships. It teaches skills relating to customer selection and acquisition, customer management, customer retention and customer lifetime value. As firms seek to make their marketing investments financially accountable, it also provides students with an understanding of the link between marketing and finance.
Service Innovation Module
Service Operations Strategy & Design for Customer Experience
In today’s economic environment, customers are faced with an enormous number and variety of services offered both in physical locations and through other channels, such as the Internet. With this glut of information, customer attention for the service offering has become the scarce resource and service providers must now “battle for the eyeballs.” This course is designed for the student interested in strategic decision-making as opposed solely to tactics and, applied here, who desire to understand and evaluate strategic issues related to service design, delivery, and measurement. You will acquire critical thinking skills useful in diagnosing strategic pitfalls and applying key frameworks, tools, and techniques. This course will be of particular value to those of you who plan to work as managers in service sector, who are in product companies aiming at improving their customers’ experience, who need to be able to understand and evaluate service firms from an external perspective (e.g., consultants and investors), entrepreneurs who plan to start their own business, or who just want to know more about service innovations, such as e-Services.
New Product Development & Ecommerce for Service Centric Organizations
Firms that could achieve cost and quality advantages in well defined, existing markets dominated previous two decades. Today the advent of information technologies and the Internet has changed the very nature of the marketplace. Firms that build and capture fundamentally new markets with radical products and services define the competitive arena. This course is designed to make decision makers intimately familiar with the front end of the new product design process and provides them with concrete tools for determining strategies for developing new products based on combining input from customers engineers, R&D and all the relevant constituents of a firm. To the extent that the Internet has revolutionized the manner in which firms can interact with their customers, this course also covers Internet based tools for collecting, processing and disseminating customer date. This customer centric approach involves a combination of qualitative and quantitative approaches to data collection and analysis and is appropriate for both radical and disruptive technologies as well as for the “new and improved” class of products that represent over 90% of all new product introductions. In summary, this course provides an in-depth understanding of the entire new product development process from idea generation to commercialization.
Annual Executive Forum on Emerging Issues
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