Department of Marketing
Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, marketing drives economic development and corporate performance.
The W. P. Carey Department of Marketing offers a cutting-edge curriculum and courses that prepare students for successful careers in all types of organizations. Our marketing coursework focuses on understanding, advocating for and developing loyal relationships with consumers by satisfying their wants and needs better than your competitors.