Marketing Job Titles

The basic objective of any firm is to market its goods or services. Marketing responsibilities vary among organizations and industries. In a small firm, the owner or president may assume marketing responsibilities. A large firm needs a staff of experienced marketing, advertising and public relations managers to coordinate these activities.

Although specific position titles may vary among firms, here is a list of typical marketing management positions:

• Marketing, Advertising and Public Relations Managers
• Sales Representatives
• Advertising Specialists
• Public Relations Specialists
• Purchasing Agents and Managers
• Wholesale and Retail Buyers and Merchandise Managers
• Market Research Analysts