Message from the Chair

Welcome to the Department of Marketing! We take great pride in our people, programs and performance. We are committed to excellence in education, knowledge development and service to our discipline and communities. Our culture is friendly and focused, and we have an outstanding staff ready to help you.

Marketing is a broad, dynamic field with many compelling opportunities for students, faculty and all types of organizations. Our world-class faculty enjoys studying and teaching marketing, and they produce sophisticated research that helps businesses relate to their customers and markets more effectively and profitably.

Much of our research involves corporate partners who work directly with us, providing support and guidance. Our research productivity is consistently ranked among the best institutions nationally. Our internationally renowned Center for Services Leadership stands at the forefront of research and executive education. The Center's prestigious charter member firms and advisory board provide support and counsel for our activities.

Our cutting-edge curricula and courses help prepare students for successful careers. We believe in balancing fundamentals with innovative ideas and practices, and in building practical skills in market analysis, decision-making and communication. Recruiters find our students to be energetic, motivated and prepared.

We invite our alumni and friends to stay in touch with us.

Beth Walker
Department Chair