Department of Marketing - MBA/Marketing

MBA/Marketing

The W. P. Carey School offers the following ways to combine an MBA degree with a focus in marketing:

  • Full-time MBA with a specialization in Strategic Marketing and Services Leadership
  • Online MBA with an area of emphasis in Marketing
  • Evening MBA with an area of emphasis in Marketing

Full-time MBA with a Specialization in Strategic Marketing and Services Leadership

The W. P. Carey Full-time MBA requires you to select a specialization to gain greater depth toward your ultimate career goal. Our specialization in Strategic Marketing and Services Leadership equips you with an expertise in marketing strategy plus what we call “the services edge” – distinctive expertise in services marketing and management that few other MBA programs can deliver.

This specialization leverages the expertise of our renowned Center for Services Leadership , and offers you several key advantages: Your classes are taught by faculty members who have literally defined the field of services marketing and management; you work on applied projects with leading firms; and our partner firms routinely offer positions to our graduates.

Online MBA with an Area of Emphasis in Marketing

Delivered entirely over the Internet, the high-quality W. P. Carey Online MBA is one of the few in the nation that allows you to choose an area of emphasis in Marketing— ideal for advancing your current career in corporate marketing, brand management or product management. Your courses will be taught by the same marketing faculty who teach in our other MBA programs.

You can build on the core MBA courses in marketing with electives such as:

  • Business-to-Business Marketing
  • Development and Pricing of New Products
  • Global Marketing
  • Services Marketing

Evening MBA with an Area of Emphasis in Marketing

The W. P. Carey Evening MBA with an area of emphasis in Marketing allows you to gain greater depth of knowledge, choosing from electives such as:

  • Advanced Marketing Strategy
  • Business-to-Business Marketing
  • Marketing Management
  • Customer Relationship Management and Measurement
  • New Product Development and Pricing

Contact Us

Graduate Programs
Phone: 480-965-3332
wpcareymasters@asu.edu