View Vita
Job Title(s)
Assistant Professor
Education
Ph.D., Cornell University, 2010; MS, KAIST, 2004; BA, Seoul National University, 2001
Research Areas
Empirical modeling
Academic Positions Held
Arizona State University: 2010-present.
Representative Publications
"Handling Endogenous Regressors by Joint Estimation Using Copulas," Marketing Science, forthcoming.
"Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data," Empirical Economics, forthcoming.
"Parameter Space Restrictions in State Space Models," Journal of Forecasting, 31 (2), 2012,109-123.
"A Regime-Switching Model of Cyclical Category Buying," Marketing Science, 30 (3), 2011, 469-480.
"Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data," Journal of Marketing Research, 46 (August), 2009, 531-542.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 791 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.
