View Vita
Job Title(s)
Associate Professor
Education
Ph.D., University of Alberta, 1992.
Research Areas
Innovation; Consumer Behavior
Academic Positions Held
Arizona State University: 2008-present. Previous appointments: University of Alberta, 1997-2008.
Career and Recent Professional Awards; Teaching Awards
Award name, Organization Separate with ;
Professional Leadership
Title, Organization Separate with ;
Corporate and Public Sector Leadership
Title, Organization Separate with ;
Representative Publications
The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012.
"Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.
"How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.
"Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.
"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 352 - Marketing Research
Knowledge and skills to make intelligent decisions in the design, evaluation and application of marketing research and market data.
MKT 502 - Marketing Management
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs.
