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Education
Ph.D., Arizona State University, 1982; M.N., University of Washington, 1973; B.S., University of Minnesota, 1972
Recent Consulting
Culture (cross cultural and organization); consumer behavior; design, creativity and innovation/entrepreneurship
Current Projects
"Will the "Real" Person Please Sign In: Adolescent Identity Play in the Online and Offline Worlds," working paper in progress. With Deborah Brown McCabe and Julie Ozanne.
Academic Positions
Arizona State University: 1993-present. Previous Appointments: University of Torino, University of St. Thomas, University of Minnesota, University of Virginia, Virginia Polytechnic Institute and State University
Career and Professional Awards; Teaching Awards
Participant in JROTC grant, Teens at risk, benchmarks, Department of Defense, 2002-2003; Joint Arizona State University and Thunderbird, American Graduate School of Management Research Grant, Co-Researchers, Lauranne Buchanan and Bennett Kim, 1998-1999; Awarded United States Department of Education, International Business grant, 1995-1999; Faculty Consortium on Services Marketing, Arizona State University, 1993
Professional Leadership
Member: Academy of International Business, Product Development and Management Association, Association for Consumer Research; Editorial Review Boards: Journal of Consumer Research, Consumption, Culture and Markets, Journal of Advertising. Reviewer: Journal of Consumer Research, Journal of Business Research, European Association for Consumer Research, Marketing Education Review
Representative Publications
"Dynamic Inbetweeness: Ethic Consumer Dialogue Zones," Advances in Consumer Research, 2007.
"Shopping by Proxy: Senior Citizens' Adaptations to Necessary Role Shifts," Journal of Customer Behaviour, (2006). 5, 141-166. With Deborah Brown McCabe and Jim McCabe.
"Building Confidence in Creativity: MBA Students," Marketing Education Review, Vol. 16, #1 (Spring 2006).
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 494 - Special Topics
Covers topics of immediate or special interest to a faculty member and students.
MKT 502 - Marketing Management
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs.
