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Education
Ph.D., University of Minnesota, 1987; MBA, University of Minnesota, 1981; B.A., University of Minnesota, 1979.
Research Areas
Social influences on consumption; e-commerce; perception of service environments; market research methodology.
Academic Positions
Arizona State University: 1986-present.
Career and Recent Professional Awards; Teaching Awards
Journal of Consumer Research Best Paper Award, Journal of Consumer Research, 1999; Nominated for College of Business Undergraduate Teaching Award, College of Business, 1998
Ferber Award for best article based on a dissertation, Sirsi, Ajay K., James C. Ward, and Peter H. Reingen. "Microcultural Analysis of Variation in Sharing of Causal Reasoning About Behavior," Lead article, Journal of
Consumer Research Best Paper Award, 1996.
Professional Leadership
Editorial Review Board Member, Journal of Consumer Research, 2002; Reviewer, Journal of Consumer Research, 1997-2002; Reviewer, Association for Consumer Research Conference, 1997-2002.
Representative Publications
Ward, James, Peter Reingen and Beth Walker (with M. Chandrashekaran), "Modeling Individual Preference Evolution and Choice in a Group Setting," Journal of Marketing Research, (1996).
Ward, James and Peter Reingen (with A. Sirsi), "Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior," Journal of Consumer Research, (1996).
Ward, James and Peter Reingen, "A Network Perspective on Crossing the Micro-Macro Divide in Consumer Behavior Research," in Networks in Marketing, D. Iacobucci, editor, (1996).
