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Education
Ph.D., University of Houston, 1979; MBA, University of Houston, 1974; B.B.A., University of Houston, 1972
Research Areas
Strategic marketing management, decision making, implementation, culture and performance; Sports business decision making, performance and impact; Marketing theory; Business education
Academic Positions
Arizona State University: 1979-present. Previous Appointments: University of Wisconsin-Madison, University of Houston
Career and Professional Awards; Teaching Awards
Outstanding Article, Marketing Education Review, 1998; Outstanding Mentor Award, Graduate College, Arizona State University, 1996
Professional Leadership
Chair, AMA Marketing Strategy Interest Group, 2003-present; Member, AMA Finance Committee, 2003-present; Member, AMA Sports Marketing Interest Group, Executive Team, 2003-present; Chair, Department of Marketing, Arizona State University, 1989-current; Review Board, Journal of Strategic Marketing, 1996-current; Review Board, Marketing Management, 1996-current; Review Board, Journal of Marketing Education, 1992-2003
Representative Publications
Charles Noble and Michael Mokwa (2000), "Implementing Marketing Strategies," Journal of Marketing and Marketing Research of Russia, V63n4: pp. 57-73.
Charles Noble and Michael Mokwa (1999), "Implementing Marketing Strategies: Developing and Testing a Managerial Theory," Journal of Marketing.
Lytle, R.S., Mokwa, M., & Hom, P. (1998), "SERV*OR: Managerial measure of organizational service-orientation" Journal of Retailing, V74n4: pp. 455-489.
S. Ade Olusoga, Mokwa, M. and Charles Noble (1995), "Strategic Groups, Mobility Barriers and Competitive Advantage: An Empirical Investigation," Journal of Business Research, June, V33n2: pp. 153-164.
