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Education
Ph.D., The Pennsylvania State University, 1988; M.A., Economics, University of Delhi, 1980; B.A. (Honors), Economics, University of Delhi, 1978.
Research Areas
New product development, management of innovation
Academic Positions
Arizona State University. Visiting Appointments: Northwestern University, University of Warwick (UK), University of Canterbury (New Zealand), Catholic University of Portugal,
Career and Professional Awards; Teaching Awards
W. P. Carey Faculty Research Award (2011); James W. Creasman Award of Excellence, 2009; Penley Teaching Award (MBA track), 2001; Outstanding Teaching Award (Full Time MBA); Outstanding Teacher Award (MBA track), 2000, 1999, 1998
Professional Leadership
Editorial Review Board, Marketing Science, 2007-present; Ad-hoc Reviewer: Journal of Marketing, Marketing Science, Management Science
Recent Publications
Rabinovich, Elliot, Rajiv K. Sinha and Timothy Laseter (2011), “Unlimited Shelf Space: Treasure Trove or Wasteland?” Journal of Operations Management, May, 305-317.
Sinha, Rajiv K., Fernando Machado and Collin Sellman (2010),“ Don’t Think Twice, It’s All Right: DRM, Peer-To-Peer Piracy and the Pricing of Digital Music,” Journal of Marketing, (70) March, 40-54. (Winner American Marketing Association Innovation, Technology and Interactivity SIG Best Article of the Year award).
Raghu, T.S., Rajiv K. Sinha, Orneita Burton and Ajay Vinze (2009), “Willingness to Pay in an Open Source Software Environment,” Information Systems Research, 20 (2), 218-236.
Sinha, Rajiv K., and Naomi Mandel (2008), “Preventing Music Piracy: The Carrot or the Stick?” Journal of Marketing, 72 (1), 1-15. (Lead article).
Thompson, Scott and Rajiv K. Sinha (2008), “Brand Communities and New Product Adoption: The Role of Oppositional Loyalty,” Journal of Marketing, 72(6), 65-80.
Sinha, Rajiv K., and Charles Noble (2008), “The Adoption of Radical Process Technologies and Firm Survival,” Strategic Management Journal, 29(9), September, 943-962.
Rabinovich, Elliot, Arnold Maltz and Rajiv K. Sinha (2008), “Market Friction and e-Service Quality in Internet Retailing: The Tradeoff between Pricing and Fulfillment,” Production and Operations Management, 17(3), 320-338
Machado, Fernando and Rajiv K. Sinha (2007) “Smoking Cessation: Planned versus Actual Behavior for Time-inconsistent Consumers,” Marketing Science, 26 (6), 834-850.
