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Education
Ph.D., University of Texas at Austin, 1980; MBA, Arizona State University, 1977; B.S., Arizona State University, 1975
Research Areas
Advertising management, the creative function in advertising, and the social impact of advertising
Academic Positions
Arizona State University: 1980-present
Career and Professional Awards; Teaching Awards
John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business, 2003; Ford Faculty Honors Fellowship, W. P. Carey School of Business Honors Program, 2001-2002; Outstanding Undergraduate Teacher Award, W. P. Carey School of Business Alumni Chapter, 1998; Outstanding Teaching and Service, Associated Students at ASU, 1994-1997; Outstanding Professor Award, Golden Key National Honor Society, 1994; Outstanding Undergraduate Teacher Award, W. P. Carey School of Business Alumni Chapter, 1991
Representative Publications
Blasko, V.J., & Mokwa, M. (1986) "Creativity in Advertising: A Janusian Perspective," Journal of Advertising, V15n4: pp. 43-50.
Beltramini, R.F., & Blasko, V.J. (1986) "An analysis of award-winning advertising headlines," Journal of Advertising Research, Vol. 26, no. 6, pp. 48-52 [5 pages]
Blasko, V.J., & Patti, C.H. (1984) "The Advertising Budgeting Practices of Industrial Marketers," Journal of Marketing, Vol. 48, no. 4, pp. 104-110 [7 pages].
