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Education
Ph.D., University of Massachusetts, 1986; MBA, Indian Institute of Management, 1979; B.S., Indian Institute of Technology, 1976
Research Areas
Research methodology, market orientation, market segmentation
Academic Positions
Arizona State University: 1991-present. Previous Appointments: University of South Carolina, State University of New York at Albany, University of Massachusetts
Professional Leadership
Member, Editorial Board, Journal of Marketing Research, 1996-2003; Member, Editorial Board, Journal of Business Research, 1996-present.
Corporate and Public Sector Leadership
Management Trainee, Shaw Wallace & Company, Ltd., 1979-1981
Representative Publications
Noble, Charles H., Rajiv K. Sinha, and Ajith Kumar (2002) "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, Vol. 66 (October), 25-39.
Kiang, Melody, and Ajith Kumar (2001), "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research.
Sharma, Arun, Michael Levy, and Ajith Kumar (2001), "Knowledge Structures and Retail Sales Performance: An Empirical Examination," Journal of Retailing, Vol. 76 (1), 53-70.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 352 - Marketing Research
Knowledge and skills to make intelligent decisions in the design, evaluation and application of marketing research and market data.
MKT 425 - Global Marketing Management
Analyzes marketing strategies and practices developed by firms to compete in global markets and adapt to changing international environments.
