RECOMMENDED LINKS

Below are links to other organizations and resources we highly recommend for professionals, academics and students who are interested in learning more about strategic marketing.

University-Based Services-Specific Organizations

• The Center for Excellence in Service
  University of Maryland, USA
• CSS-Lab - Customer and Service Science Lab
  University Bocconi, Milano, Italy
• Penn State Institute for the Study of Business Markets
  Penn State, Pennsylvania, USA

Services-Specific Organizations

• The American Marketing Association's "Marketing Power" Site
• The Association for Services Management International (AFSM)
• Customer Care Alliance
• IBM Research - Services Sciences, Management, and Engineering
• Information Technology Services Marketing Association
• The Service Research and Innovation Initiative (SRII)
• The Service and Support Professionals Association (SSPA)

Services-Specific Journals

• The Journal of Services Marketing
• The Journal of Marketing
• The Journal of Service Research
• Professional Services Journal
• International Journal of Services Industry Management