Designing Customer-Focused Service Processes - Service Blueprinting
UPCOMING COURSE: May 6-31
Service Blueprinting is a versatile and practical technique used for service improvement and innovation that allows you to clearly visualize your service processes and delivery from the customer's point of view.
Course Description
In this course, Service Blueprinting will be shared and positioned as a philosophy and technique to help drive customer focus into an organization. The course will begin with an overview of the difference between products and services and the design factors to consider when creating or improving service processes. The remainder of the course will be spent exploring Service Blueprinting in detail and outlining the major benefits from adopting and embedding the technique.
Course Objectives
Upon successful completion of the course, participants will have:
- Knowledge of Service Blueprinting and its associated benefits
- Familiarity with the process for developing Service Blueprints and the insights it can generate
- Ability to apply Service Blueprinting and its vocabulary in the workplace
- Specific insights gleaned from applying Service Blueprinting in their own context
We recommend that you attend with a team of at least two persons, to increase the effectiveness of learning the blueprint technique. However, attending with a team is not necessary to register. The self-paced course takes place over four weeks, and participants should plan on investing 6-8 hours total in each course.
Space is limited for this course to a total of 55 participants.
Course Pricing:
Individual Rates:
Center Member Rate: $650.00 per person
Non-Member Rate: $750.00 per person
Team Rates:
Center Member Team Rate (3 or more*): $585.00 per person
Non-Member Team Rate (3 or more*): $675.00 per person
*Additional discounts available for teams of 10 or more. Call 480-965-6201 for more information.
For questions on the CSL's online offerings, contact us at (480) 965-6201 or CSL@asu.edu.
