READ the Case Study
- Leveraging Relationship Marketing in the Insurance Industry Based on Customer Attachment Styles: The Co-operators
Research Knowledge Areas
Historically, the CSL has conducted research and developed knowledge in the following broad areas:
- Service Excellence
- Service and Technology
- Services Strategy
- Business-to-Business Services
Going forward, the CSL is also committed to advancing expertise in the following emerging knowledge areas:
- Smart Services and Self-Services Technologies
- Service Design
- Service Sustainability
The CSL is also open to conducting service(s) research outside of these areas if the expertise and/or interest exists within the CSL's academic network.
Key Differentiators
Leading edge research conducted through the CSl is significantly different from research conducted by most traditional research and/or consulting firms. The CSL offers the following differentiators:
- Unique cutting-edge service(s) research
- Access to the leading service(s) researchers in the world
- Scientific rigor with managerial relevance
- Objectivity in approach and findings
Past and Current Research Clients Include
Agilent Technologies, AT&T, Avaya Communication, Avnet, Cardinal Health, The Co-operators, CVS/Caremark, Ford Motor Company, Hewlett-Packard, Honeywell Aerospace, IBM Global Services, Lucent Technologies, Luxottica Retail/LensCrafters, Mayo Clinic, Wells Fargo, YRC Worldwide
Contact For More Information
Feel free to contact Kevin Burkhard, Director of Strategic Initiatives for the Center for Services Leadership at Kevin.Burkhard@asu.edu or 480-965-5235.