RESEARCH and EDUCATION to
COMPETE THROUGH SERVICE
The Center for Services Leadership (CSL) is a research center within the W. P. Carey School of Business at Arizona State University (ASU) and an outreach arm from ASU to the business community and the global academic community.
The CSL was founded in 1985 to pioneer the study of services when business schools were focusing primarily on products and manufacturing enterprises. Since then, the CSL has established itself as a globally recognized authority on how to compete strategically through the profitable use of services.
Science - We are in the business of the science of services - we base our understanding of effective services on research and objective criteria.
Significance - We are in the business of developing and sharing what works in the real business world.
Symbiosis - We are in the business of building a cross-industry and cross-functional network of companies and academics who can help each other discover fresh ways to compete through service.