The W. P. Carey MBA Specialization in Strategic Marketing focuses on developing leaders who can implement strategies for profitable services growth and have specialized skills in customer-focused management. The program combines the rigorous admissions standards and solid first-year core curriculum of the W. P. Carey MBA with a set of second-year courses taught by faculty renowned for their services expertise.
“Although I'm in a product related role, service is becoming the key differentiator, and what I learned in the Strategic Marketing program at ASU is an integral part of my future planning tasks. Toyota has long had an advantage in quality products, but competitors are gaining. The key to our future success lies in superior service.”
Chris Divris
W. P. Carey MBA '99
Product Planning Manager
Toyota
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“Although I'm in a product related role, service is becoming the key differentiator, and what I learned in the Strategic Marketing program at ASU is an integral part of my future planning tasks. Toyota has long had an advantage in quality products, but competitors are gaining. The key to our future success lies in superior service.”