Center for Services Leadership Faculty Research Abstracts

This collection of abstracts is representative of the research being conducted by the Center for Services Leadership and Marketing Department faculty at Arizona State University. This is not an exhaustive collection of all the research being done. Rather, it represents projects that are sponsored by the Center for Services Leadership's member firms and projects that are focused specifically on the core research competencies of the Center.  If you have any questions on CSL Research, please contact us at 480-965-6201.

2008 Faculty Research Abstracts Table of Contents

Overview of CSL Research

The abstracts book is divided into three sections around the following topics.  Each sub-section contains the relevant abstracts: 

Service Excellence
Service Excellence Overviews
Customer Satisfaction and Loyalty
Customer and Employee Interactions

Services and Technology
Consumers and Technology-Delivered Self-Service (SSTs)
E-Service Logistics, Operations and Marketing
Service-Oriented Enterprise

Services Strategy
Service Innovation
Organizational Strategy for Services
Service Relationships and Account Management
Strategic Marketing for Services
Service Strategy for Non-Profits

You may also download the entire 2008 Abstracts Collection. 

You will need Adobe Reader to download these files. If you do not have Adobe Reader installed on your computer, you can download it here.