This learning experience is completely unique and not offered any where else except Arizona State University's Center for Services Leadership. The Practicumis truly a one-of-a-kind program that combines high-level teaching sessions on services best practices with a unique service management simulation. Each simulation round is approximately equivalent to a large Harvard-style case study in terms of analysis, team interaction and collaboration. Lessons that would take months or years to learn are absorbed in a matter of days.
Key learning objectives include:
Developing and executing a value-creating strategy for customers
Crafting an effective marketing program to communicate value to customers
Matching demand and supply (capacity) in a competitive environment
Managing service personnel (staffing, deployment and compensation)
Interpreting business performance metrics (e.g., employee job satisfaction and customer satisfaction survey data)
Enhancing and encouraging fact-based analysis and decision making such as evaluating P&L statements and market reports
Register by April 11 to receive our special early registration rates. This event is limited to only 40 seats, so don't hesitate to register today!
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