Abstracts collection of research currently being conducted by the Center for Services Leadership and W. P. Carey School of Business faculty at Arizona State University.
Service Science is an emerging (multi)discipline that focuses on fundamental science, models, theories and applications to drive innovation, competition, and quality of life through service(s).
Services Marketing: Integrating Customer Focus Across the Firm. A comprehensive review and analysis of services marketing issues, practice, and strategy through a variety of methods.
Links to other organizations and resources we highly recommend for professionals, academics and students who are interested in learning more about strategic marketing.
A collection of recommended books and articles for professionals, academics and students who are interested in learning more about strategic marketing.
