W. P. Carey School of Business
W. P. Carey Undergraduate MBA Masters/Ph.D. Professional Development Departments Faculty/Research

Presented by

The Center for Services Leadership with IBM

Chairman Sponsors

AVNET®, BlueCross BlueShield of Arizona, Honeywell, McKinsey & Company, Siemens, HP®

Executive Sponsors

Symposium Fees

Team Rates

3-5 people - $1,350/ea
6-8 people - $1,250/ea
9-14 people - $1,150/ea
15-19 people - $1,100/ea
20 people - $950/ea



Individual Rates

Until October 6
Center Member or Program
Alumni* - $1,450/ea
Non-Member - $1,600/ea
Non-Profit** - $950/ea

Services Blueprinting
Workshop - $550/ea

After October 6
Center Member or Program
Alumni* - $1,600/ea
Non-Member - $1,700/ea
Non-Profit** - $950/ea

Amy Ostrom, Ph.D.

Service Blueprinting Workshop

November 5, 2008
$550 per person

*You may call 480-965-6201 or visit wpcarey.asu.edu/csl/members to determine if your firm is a member.

**Must be a tax-exempt organization
and meet the definitions of a 501(c)(3) organization in the IRS Tax Code.

We are currently in the process of lining up what will surely be another dynamic learning experience this November. Speakers we have confirmed to date include:

Jim Spohrer, Director, Almaden Services Research at the IBM Almaden Research Center and Dave Ridley, Senior Vice President, Marketing and Revenue Management, Southwest Airlines.

We will be bringing you a complete website, along with the program agenda and online registration soon. If you haven’t already, you may SIGN UP to receive updates and information on the Symposium.

Live Outside the Norm and Join Those Who Have Dared to Differentiate

In business, there is one decisive moment when the choice to separate and set one's self apart becomes evident. Brought to you by the Center for Services Leadership at Arizona State University, the 19th Annual "Compete Through Service" Symposium is the premier executive education event that helps you seize that opportunity by showing you how to:

  • Design and deliver "out of the box" customer service
  • Create and promote new, innovative services
  • Construct value-added, revenue-producing services
  • Establish a service culture that differentiates
  • Instill an unrelenting focus on the customer

Program questions? Please call us at 480-965-6201 and reference the Symposium.

DOWNLOAD BROCHURE (1.7 MB)

DOWNLOAD PROGRAM SCHEDULE (54 KB)

Our Speakers

View All Speakers

Don't Miss the Optional Add-on Session

Amy Ostrom

Service Blueprinting: Building Services from
the Customer's Point of View

Amy Ostrom, Ph.D.
W. P. Carey School of Business Arizona State
University


In this interactive, hands on workshop, Dr. Ostrom will describe the components of service blueprints, outline the design steps, and help you learn how to apply blueprinting to your company.

Barry Asmus, Ph.D.

America's Economic Future: Six Unstoppable Trends

Barry Asmus, Ph.D.
Former Senior Economist for the prestigious National Center for Policy Analysis

Dan Wiersma

Competing Through Loyalty: The Sony Electronics Loyalty Journey

Dan Wiersma
Senior Vice President,
Sony Service Platform
Sony Electronics, Inc.

Jack Bruner

Creating a Proactive Consumer Health Experience

Jack Bruner
Executive Vice President
Strategic Development and Marketing
CVS Caremark

Gary Bridge, Ph.D.

Services in the Web 2.0 Era

Gary Bridge, Ph.D.
Senior Vice President and Global Lead,
Internet Business Solutions Group
Cisco Systems

Jack Mitchell

Hug Your People

Jack Mitchell
CEO
Mitchells/Richards/Marshs and author of "Hug Your Customers" and "Hug Your People"

Tony Hsieh

Building a Brand that Matters

Tony Hsieh
CEO
Zappos

Dave Lewis

An Innovative Kick in the Pants

Dave Lewis
Senior Innovation Consultant
?What If!
The Innovation Company

Saad Toma

Client Value Rules!

Saad Toma
General Manager of Technical Support
IBM Global Technology Services Americas
IBM

Sean Skelley

The Best Buy Services Story

Sean Skelley
Senior Vice President, Services
Best Buy, Co., Inc.

Seth Kiner

Can Technology Really Revolutionize the Customer Experience?

Seth Kiner
Director of Customer Experience
Management & Marketing
Southern California Edison

Robert Roliardi

At Pearson: It's All About Implementation

Robert Roliardi
Executive Vice President
Sales, Marketing and Service
PEARSON


View All Speakers

"I have attended a number of conferences and symposiums–this is the first that consistently offered superior, relevant, high-quality speakers from beginning to end."

Lynette Kaminski
Manager
ABD Insurance

"If you haven't totally bought into and believe in services driving business, spend 2 days w/ the CSL–it is a logical progressive step."

Graham Tutton
Vice President
DataCo, LLC.

"Today inspired me to do more! I was more energized and excited to bring these ideas back to work and try to incorporate these great ideas and concepts."

Kari Tomplin
Manager, Digital Communications
Tri-west Healthcare

"A true holistic eye-opener for what is going on in the service industry today, AND what will happen tomorrow."

Morten Soger Nielsen
Customer Engagement Manager
SAP

"With the busy schedule of most executives these days, if I had to commit to only one program outside of the office that will help me improve the bottom line of our business by improving our focus on service, this is the program that I would attend each year."

Gregory A. Reid
EVP & CMO
YRC Worldwide

"CTS is a singularly stellar event–this event consistently inspires excellence and has provided me with innumerable thought-provoking methodologies to improve myself and my organization."

Frank Baselicé
Vice President
AIR Marketing

"Quality is assumed, delivery and price are the ante to the game, but customer service is what differentiates leaders from followers in the market. ASU's service symposium provides an unbelieveable forum for critical knowledge in how to succeed through service."

John Beimfohr
Director of Integration
Avnet

This conference pushed my 'reset button' by hearing real-world approaches to customer service by industry leaders who shared their Achilles' heels and how they overcame their deficiencies.

Betty Wolf
Executive Director
Eisenhower Medical Center

The CSL not only reiterated the basics–which are sometimes buried by the everyday–but highlighted new concepts and thoughts in developing excellent customer service.

Jody FitzGibbon
Communications Associate
Chase

A fantastic and comprehensive program on how services and services marketing can impact both B2B and B2C companies–large and small. If you can implement just one or two ideas from the entire learning experience, these certainly will impact the bottom line. The CSL is a true thought leader in services.

Pat O'Morrow
Business Development Manager
Diebold, Inc.

The curriculum was spot-on for me. What I learned over the past three days would have required months of research to gather. Thank you for helping me accelerate learning

Kim Gravell
Vice President, Innovation
Cardinal Health

This event continues to provide countless practical examples of service excellence that can be applied across industries year after year. Three days at the event inspires me to deliver strategic customer solutions all year long.

Natalie Higgins
Senior Vice President, Service Quality
Chase

Additional Information

Hotel and Travel Information

THE RITZ-CARLTON HOTEL
2401 E. Camelback Rd., Phoenix, AZ 85016
602-468-0700
http://www.ritzcarlton.com

Attendees Are Responsible for Booking Hotel Reservations

Call the Ritz-Carlton directly and mention the "ASU Symposium" to receive the $245 (single or double) special room rate. The hotel reservation deadline is Monday, October 6, 2008. Reservations made after this date are subject to availability and at a rate determined by demand.

The Registration Fee Includes

Admission to all sessions, your program materials, two evening receptions, a plated lunch, two continental breakfasts, snacks and refreshments for breaks throughout each day.

Cancellation Policy

If your plans change and you cannot attend, a colleague can attend in your place–just call and let us know. Registrations cancelled any time prior to Friday, October 24, 2008 are not subject to any fee. Cancellations after that date are subject to a $100 service charge, or your registration fee can be transferred to next year's program.

Registrations cancelled after the program begins are subject to the full registration fee.

If disability-related accommodations are required, please call 480-965-6201 at least 14 business days prior to the event.